After months of pre-release hype, the Alien prequel debuted last June to divisive critical reactions and mostly enthusiastic box-office totals; to date, the film has amassed a worldwide gross of over $402 million on top of its estimated $130 million production budget. In some ways, though, this Blu-ray premiere was even more impressive - not only did Prometheus' sales totals top other home media competitors, but it garnered an HD market share of 76%, which bested the record Blu-ray market share of 72% that The Avengers enjoyed during its first week on the small screen.
While The Avengers saw its market share and overall revenue figures drop in the wake of Prometheus, the film still maintained a foothold in the Blu-ray-only and overall package media charts at position number two. The mega-blockbuster sold 27% as many Blu-ray copies as Prometheus and 40% as many total units, and its HD market share stayed high at 51%.
Top Ten Blu-ray Sellers for Week Ending 10/14/12:
1.- Prometheus
2.- The Avengers
3.- Cinderella
4.- E.T.: The Extra-Terrestrial
5.- Rock of Ages
6.- Dark Shadows
7.- The Raven
8.- Snow White and the Huntsman
9.- The Hunger Games
10.- WWE: CM Punk Best in the World
Top Five Home Media Sellers for Week Ending 10/14/12 (% of Blu-ray's Market Share Noted):
Prometheus (76%)
The Avengers (51%)
Rock of Ages (36%)
E.T.: The Extra-Terrestrial (81%)
Cinderella (100%)