MULTIPLAYER DEMO OF LOST PLANET™: EXTREME CONDITION FOR XBOX 360™ TO STORM ONTO XBOX LIVE® MARKETPLACE ON NOVEMBER 23
New CG Theater Trailer, “White Friday” Exclusive Retail Preorder Map to Kickoff Multiplayer Campaign
SUNNYVALE, Calif Nov. 10, 2006 — Capcom® today announced plans to release the highly anticipated multiplayer demo for its arctic sci-fi action shooter, Lost Planet™: Extreme Condition for Xbox 360™ video game and entertainment system from Microsoft, on November 23. In support of the demo, Capcom has planned a blockbuster campaign which kicks off with a cinematic trailer that will land in theaters nationwide beginning on November 17. The highly-charged 60-second spot concludes by spreading the message that the multiplayer demo will be available for free download on Xbox Live® Marketplace on November 23, Thanksgiving Day in the U.S. Additionally, November 24 will be deemed “White Friday,” as retailers launch a special preorder program that rewards advanced purchasers with access to a special version of the demo that will contain an additional multiplayer map.
Lost Planet’s highly anticipated multiplayer demo lets gamers participate in heated online matches in the “Pirate Fortress” stage with support for up to 16 players via the Xbox Live® online game service. Players will be able to select from multiple weapons, unique robotic assault vehicles called “Vital Suits” and four play modes, including Elimination, Team Elimination, Post Grab and Fugitive. Capcom debuted Lost Planet’s multiplayer gameplay at this year’s Leipzig Games Convention, where its riveting action netted top honors as the Best Xbox 360 Game at the show. In addition, the game was chosen by Tokyo Game Show attendees as one of the winners of the illustrious Future Award.
“The primary focus for Lost Planet has been on raising the bar on what we deliver to our fans, not only through the quality of the game itself but in its supplementary campaigns as well,” said Charles Bellfield, vice president, marketing, Capcom Entertainment, Inc. “In addition to an incredibly packed Collector's Edition, we are continuing to reward our most devoted fans with real, significant content that they can truly appreciate.”
In an industry first, Capcom is providing an added incentive to preorder the game with participating retailers. Beginning on “White Friday,” gamers that preorder either the standard or limited Collector’s Edition at participating retailers will receive a special token card. Each of these cards includes a unique code that will allow them to download a separate, special version of the multiplayer demo, which contains an additional “Dilapidation” map, giving them the jump on two of the eight multiplayer environments that will be available in the final game. Never before have players been able to access an exclusive map for a demo on Xbox Live through a retail driven pre-order campaign.
The CG trailer will be presented on the grand scale that only a theater environment can offer, transporting players to another world where harsh, frigid terrains come across through vivid imagery and immersive sound. The theater campaign will begin on November 17 and will continue through the end of the month in conjunction with “PG-13” and “R” rated movies including the big budget “CASINO ROYALE” Bond film. Approximately 10 million consumer impressions are expected with the trailer’s run on more than half of all screens in the country, including United Artists, Regal Cinemas, Cinemark, AMC, Edwards and more.
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Cuando os lo paseis me lo dejais, que yo me niego a soltar tanta pasta por un juego...
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