DVD y España, una relación rota

Si alguien consigue membresía para esta página que avise, muchas dudas nos pueden quedar resueltas. Hay para dar y tomar (en principio).

http://www.screendigest.com/intellig...l?start_ser=vi

Ése sería el enlace que más nos interesaría, luego se podrían ver otros mercados para comparar.

Me encantaría hincarle el diente. :nyam

Hermanos, ayer perdí casi toda mi confianza en el mercado de este país.

Mi madre decidió que había que dar el salto al Blu Ray (ella sí compra películas regularmente) por lo que me pidió que la acompañara a comprar un reproductor para tal fin.

No buscábamos nada espectacular ni último modelo, con uno de gama baja le bastaba de momento; acudimos a una famosa cadena de tiendas para ver modelos y como es habitual, enseguida salió el vendedor para "asesorar" :

al final nos llevamos un aparato marca Sony, pero hasta que elegimos entre los modelos que había tuvimos que tener paciencia: para empezar ellos NO vendían reproductores Blu Ray, lo que vendían eran REPRODUCTORES DVD COMPATIBLES CON BLU RAY (y así reza en la factura y el ticket...)

Lo mejor es que apróximadamente nos lo recomendó 50 veces porque era capaz de leer DIVX, y por supuesto no faltó la recomendación de llevarse un disco duro USB, que lo conectas y no necesita disco


Pagamos y nos fuimos sin hacerle ni puto caso a los dependientes (ya es costumbre cuando compro algo tecnológico) como mi madre quería alguna película para "estrenarlo" nos metimos a un Eroski: pensaba que el "altercado" con el dependiente era fruto de la casualidad, me cagué encima cuando ví un enorme letrero que anunciaba: DVD BLU-RAY, también había una chica atendiendo a una mujer y explicándole que los Blu Ray eran DVD para verlos con la PS3 exclusivamente...


Conclusión: como todo eran títulos "basurilla" a precio de oro nos fuimos, por el camino pasamos por mi casa y le presté unos cuantos títulos para que fuera viendo, una vez llegados a casa de mis padres e instalado el aparato le enseñé como se buscan cosas en amazon y la página para comprobar los idiomas.


Con semejante panorama... ¿de verdad alguien piensa que este circo llamado España va a ser un mercado "serio" e importante alguna vez?

Recordad las ediciones de filmax con especificaciones técnicas de DVD en la carátula... si no saben diferenciar lo que es una cosa u otra no sé porque cojon** se van a dejar los cuernos en poner 1080p o audios en HD

Nec - Inn tiene razón aunque no queramos reconocerlo, los que apreciamos el buen trabajo y las cosas bien hechas estamos hasta las narices, y cada vez hay más abandono del mercado nacional, no es solo por una cuestión de dinero (conozco gente que vive exclusivamente de ediciones japonesas de anime, de todo menos baratas)

España se va a la mierda, nos guste o no, el individuo medio no tiene ninguna intención de comprar y los que entendemos estamos quemados de tanta tontería (y con el desarrollo de internet, tengo lo que quiero sin salir de casa)


Perdón por el tocho, pero es que lo que ocurrió ayer me parece demencial

Interesante de leer (fuente Screen Digest).

Cita:

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Top 20 international video markets 2005

spending on share spent
video software * on DVD
$m %

1 (1)USA 24,91593.8
2 (2)Japan6,40884.1
3 (3)UK 4,97396.8
4 (5)Canada 2,48393.3
5 (4)France 2,46598.6
6 (6)Germany 2,09997.1
7 (7)Australia1,34796.4
8 (8)Spain 91797.2
9 (9)Italy 88092.7
10 (10)Netherlands62398.8
11 (17)Brazil 47794.9
12 (12)Sweden 42991.8
13 (15)Norway 42497.2
14 (14)Mexico 40794.3
15 (11)Belgium39899.3
16 (16)Denmark33798.6
17 (13)Switzerland31099.4
18 (18)South Korea22474.1
19 (19)Ireland22392.5
20 (20)China 13252.5

Previous year's rank in brackets

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Cita:

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Top 20 international video markets 2007

spending on proportion
video software *spent on DVD
$m %

1 (1)USA 24,01798.8
2 (2)Japan 6,54695.8
3 (3)UK5,28399.4
4 (4)Canada2,84799.0
5 (6)Germany 2,19699.1
6 (5)France2,18299.3
7 (7)Australia 1,94999.7
8 (8)Italy 93699.2
9 (9)Spain 78499.3
10 (10)Brazil 65199.9
11 (11)Netherlands 63799.6
12 (12)Sweden 58599.7
13 (13)Norway 54799.6
14 (15)Belgium 44499.6
15 (14)Mexico 43199.5
16 (17)Ireland 36799.6
17 (16)Denmark 35499.6
18 (18)Switzerland 28599.5
19 (20)China 24281.2
20 (19)South Korea 10139.0

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Luego, con tiempo y ganas de leer (no puedo poner enlace directo, la página es privativa):

Spoiler:

Territories Western Europe

Sectors Video, Television

Source Screen Digest

* Growth in TVDVD continues to outstrip overall DVD market growth

* Local broadcaster support was key to early development of the genre

* Untapped local catalogue product could stimulate further growth in markets dominated by US studios

* Sales of TV product may benefit from remaining on standard definition DVD

Consumer spending on DVD in Western Europe declined by 0.8 per cent in 2005, despite a 13.5 per cent rise in volume. However, one genre within DVD bucked this trend and continued to grow: consumer spending on TVDVD titles rose 16 per cent over 2005 and unit sales were up 33 per cent across Western Europe.

Across the five largest European DVD markets--the UK, France, Germany, Spain and Italy-TVDVD generated sales of 43.7m units in 2005, 8.8 per cent of total DVD unit sales and an increase of almost 30 per cent over 2004.

One aspect that sets TVDVD apart from the remainder of the market, now set to decline moderately over the next five years, is the proliferation of higher value multiple-disc box sets. In 2005 the average price of a TVDVD title was more than double that of its non-TVDVD counterpart. As a result TVDVD sales have always accounted for a far larger proportion of consumer spending than their unit sales might suggest. In 2005 the genre accounted for 1,308m-18 [euro] per cent of spending-up from just under 17 per cent in 2004.

Leading markets

The strength of the genre varies across the big five. The UK and France have long-established markets for TV product on video, which first found success on VHS. This reflects the fact that broadcasters in both countries have demonstrated a long-standing commitment to the video market, distributing TV and other product through dedicated video distribution arms such as BBC Worldwide (now part of joint venture 2entertain) and TV1 Video.

The UK is the largest European market for DVD, accounting for 3.3m [euro] of the 7.2m [euro] spent in the big five in 2005. TVDVD accounted for 5.1 per cent of UK video volume sales as early as 2000 and has consistently accounted for around 26 per cent of DVD spend and around 12 per cent of volume over the last three years. In the UK TV has long been an integral part of the DVD market, so unsurprisingly growth of the genre is closely tied to that of DVD itself. As a result the UK was the only big five European market to show a decline in TVDVD spend in 2005, down five per cent, reflecting the fact that volume sales are no longer rising fast enough to compensate for falling prices.

France is the second largest European DVD market. Despite the support of local broadcasters, TVDVD accounts for a smaller share of the market than in the UK, nine per cent of DVD spending and 5.4 per cent of volume in 2005.

In Germany, Spain and Italy TVDVD lacks long established support from local broadcasters and as a result is a more recent development. Yet the German TVDVD market is the second largest in Europe, despite the total German DVD market being smaller than that of France. The success of niche TV series such as Babylon 5 and Buffy the Vampire Slayer have driven sales of TVDVD in the region. TVDVD sales in Germany grew 43 per cent to 252,000 [euro] in 2005, accounting for over 19 per cent of all German DVD spending.

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Spain has also seen strong growth in recent years. TVDVD sales grew 35 per cent over 2005, to 63,000 [euro]. The genre accounted for 15 per cent of DVD spending in 2005 from 10 per cent in 2004.

The Italian TVDVD market is by far the smallest of the top five, accounting for spending of 19.8m [euro] in 2005 according to Screen Digest analysis. Despite steady growth it still accounts for only five per cent of total Italian DVD spending.

Local v imported product

Screen Digest's analysis of top-selling TVDVD titles suggests that comedy is the most popular sub-genre within TVDVD. In the UK seven of the 10 top-selling products in 2005 were comedy titles. Furthermore, the majority of these were local titles. The only US title to make the top 10 was the first series of Buena Vista's Lost.

By contrast, less well developed TVDVD markets such as Italy are far more dependant on US releases. All the titles in Italy's 2005 top 10 were US titles; comedy still featured heavily but alongside genres appealing to the young male early adopter demographic such as Buena Vista's Alias. It can be argued that the establishment of the TVDVD genre in these markets by the US studios has created an opportunity for the release of previously untapped local TV catalogue on DVD that could provide a strong schedule of future local releases.

Next-generation discs

The video industry is looking forward to next-generation discs. Many broadcasters are already producing high definition content. In the UK the BBC plans to produce all new programmes in HD by 2010. It already produces a number of programmes in hi-def, although the home market for them is still limited, and has stated that Planet Earth is likely to be its first hi-def disc release in 2007. But even with the introduction of new hi-def formats, TV may still have a strong future as a standard DVD genre. Programmes previously released on DVD from distributors' existing libraries will not be suitable for hidef unless they are available on film for re-mastering.

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Alternatively, the larger capacity of hi-def discs would theoretically enable whole TV series to be held on a single disc. However, the current use of multiple-disc sets for TVDVD products provides, for many consumers, a clear rationale for the higher prices charged for TVDVDs. Once consumers are unable to see any physical differences between TV and non-TV product it is unlikely that retailers will be able to maintain the current premium on TV products, potentially reducing overall spending on the genre. Continuing to release TV product on DVD rather than hi-def alternatives may thus ultimately help maintain the value of this section of the video market.


Italy: Top 10 TVDVD titles 2005

title genre distributor

1Sex and the comedy Paramount
City--Stagione 6

2Alias--Stagione 3 action/adventure Buena Vista

3Sex and the comedy Paramount
City--Stagione 5
4Alias--Stagione 2 action/adventure Buena Vista

5Alias--Stagione 1 action/adventure Buena Vista

6Sex and the comedy Paramount
City--Stagione 1
7Alias--Stagione 4 action/adventure Buena Vista

8Friends Stagione 1comedy Warner

9Desperate comedy Buena Vista
Housewives--Stagione 1

10 Fratelli Al Fronteaction/adventure Warner
(Band of Brothers)

UK: Top 10 TVDVD titles 2005

title genre distributor

1Little Britain--Secondcomedy 2Entertain
Series

2Little Britain--Comic comedy HMV CR
Relief 2005

3Little Britain--First comedy 2Entertain
Series

4Max & Paddy's Roadcomedy Channel 4
To Nowhere

5Extras--Series 1 comedy Universal

6Pride And Prejudice drama 2Entertain

7Long Way Round--TVdocumentaryEMI
Series

8Driven To Distraction comedy Granada

9Catherine Tatecomedy 2Entertain
Show--Series 1

10 Lost--Series 1, Part 1drama Buena Vista

TV DVD unit sales

20022003 2004 2005
m m m m

UK 7.516.5 23.2 26.0
France 0.9 1.33.25.4
Germany1.0 2.65.48.9
Spain 0.2 1.01.32.6
Italy 0.1 0.30.50.8

total 9.821.7 33.7 43.7

TV DVD sales value

2002 2003 2004 2005
[euro] m [euro] m [euro] m [euro] m

UK 368.8 692.7 858.2 807.2
France50.6 71.2 133.7 165.7
Germany 46.4 107.4 176.0 252.5
Spain 12.0 42.3 46.1 62.5
Italy 5.8 11.1 17.8 19.8

total483.5 924.7 1231.8 1307.7

Spoiler:

EUROPEAN VIDEO: THE INDUSTRY OVERVIEW

* The number of DVD households in Europe continued to climb in 2007, reaching 163m compared with 147m in 2006. Western Europe represented just over three-quarters of the total European DVD installed base at 129m, Central and Eastern (CE) Europe 35m.

* At end 2007, 78 per cent of TV households in Western Europe were equipped with a DVD player/recorder. In CE Europe DVD penetration reached 50 per cent, pushing average DVD penetration in Europe up to 70 per cent overall, from 63 per cent in 2006.

* The number of DVD retail units sold to European consumers grew a further five per cent year-on-year in 2007, from 715.3m in 2006 to 753.4m.

* The average price of a retail DVD in Western Europe began to stabilise in 2007, falling by just two per cent. In CE Europe, the average price declined by a more substantial 10 per cent, but this represents a significant improvement on the 26 per cent decline in 2006. Overall, the average price of a retail DVD in Europe fell by just four per cent to 12.60 [euro].

* European consumer spending on retail video increased in 2007, albeit marginally, rising by one percentage point year-on-year from 9.4bn [euro] ($11.9bn) in 2006 to 9.5bn [euro] ($13.0bn, allowing for exchange rate fluctuations).

* The high-definition disc formats, Blu-ray Disc and HD DVD, contributed a further 86m [euro] to total video spending in Europe in 2007.

* The average price of a hi-def disc was more than double the DVD equivalent at 29.00 [euro].

* Combined sales of Blu-ray Disc and HD DVD reached 3.0m units in 2007, accounting for 0.4 per cent of total retail video volume.

* DVD rental transactions fell by 12 per cent in 2007, from 652.9m in 2006 to 575.1m.

* Consumer spending on DVD rental declined at a slightly more pronounced rate, down 13 per cent in Euro values to 1.9bn [euro] ($2.5bn) in 2007.

DVD VOLUME STILL CLIMBING

DVD unit sales increased by five per cent in 2007--rising for the ninth consecutive year since the launch of the format--from 715.3m units in 2006 to 753.4m. Growth in volume was slightly less pronounced than in 2006, when unit sales increased by eight per cent year-on-year, reflecting the fact that the average price of a retail DVD was more resilient in 2007.

This may be due in part to the increasing availability of cheap DVDs outside the mainstream retail channels. In 2007 mainland Europe witnessed an explosion in DVD cover-mounts (DVDs bundled with newspapers and magazines). Unlike, the phenomenon that hit the UK in 2005, where DVDs were given away free with national newspapers, consumers on the continent are generally required to pay a nominal fee for the disc. The cover-mounts trend was identified in a number of markets in 2007, notably France--where it exists within the established kiosk business--Sweden and the Czech Republic (see Kiosks and cover-mounts section below for more information).

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Although Screen Digest analyses kiosk sales separately from the mainstream market, to reflect the different business models in play, this trend may have had an impact on the mainstream channel, as consumers purchasing cheap DVDs outside the traditional retail channel are less likely to be buying super-budget titles in mainstream stores. This may have contributed to the deceleration in the decline of average DVD prices through mainstream channels. In 2007, the average price of a retail DVD in Europe fell by just four per cent, compared with a year-on-year decrease of seven per cent in 2006.

In a number of territories, the average price actually rose in 2007, reflecting an increase in sales of premium-priced product--TVDVD box sets and new releases--and the ongoing downturn in the number of 'super-budget' titles sold through mainstream retail channels.

In Western Europe--which, for the purpose of this overview, consists of 17 of the 22 European countries assessed by Screen Digest (see box)--the average price of a retail DVD in the mainstream market fell by just two per cent year-on-year in 2007. In Central and Eastern (CE) Europe, the average price declined by a more substantial 10 per cent, but this represents a significant improvement on the 26 per cent year-on-year decrease registered in 2006. This helped push spending in CE Europe up 21 per cent in 2007, from 305.0m [euro] in 2006 to 369.5m [euro] in 2007.

In Western Europe consumer spending on retail DVD was stable, but the region continued to account for the lion's share of DVD retail spending, generating 96 per cent of European DVD sales by value in 2007 at 9.1bn [euro]. The big five European markets alone--France, Germany, Italy, Spain and the UK--represented 74 per cent of total spending in the region. The UK remained the single biggest contributor to total European spending, with a 36 per cent share of the market, followed by France with 16 per cent and Germany with 14 per cent.

Both the competing high-definition disc formats--Blu-ray Disc (BD) and HD DVD--were promoted heavily throughout 2007 and, whilst still small, both helped boost consumer spending on total video in Europe in 2007. Between them, the formats generated 85.7m [euro] in their first full year since launch, up from just over 500,000 [euro]in 2006. Screen Digest analysis indicates that Blu-ray dominated hi-def disc spending, accounting for 77 per cent of the European market in 2007, reflecting its substantially larger installed hardware base. However, given that the format war ended in early 2008 with HD DVD ceding victory to Blu-ray, this is now academic.

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Growth in the hi-def sector helped compensate for the collapse of the retail VHS business. According to the available data, European consumers bought just 2.2m VHS cassettes in 2007, generating 8m [euro]. In fact, only five of the 22 markets assessed in this overview reported a measurable retail VHS business at consumer level in 2007. Even fewer markets reported activity at trade level, and in each case, returns exceeded shipments. In line with industry feedback, in such cases Screen Digest has recorded zero values rather than show distorted figures.

Readers will notice that historical data for some markets differ slightly from figures reported last year. Italy and France are among those affected. In most cases such changes reflect methodological adjustments made by the relevant video associations; in all cases we believe that the new figures are a more robust assessment of market size.

Outlook: Results for 2008 to date are indicative of the maturity of the retail DVD market in Europe. In France and Spain, volume fell short of first half 2007 levels but resilient pricing is minimising the impact on value. Meanwhile, Germany and the UK have continued to enjoy low single-digit growth in volume. For the full year 2008, Screen Digest anticipates DVD unit sales in Western Europe will slip slightly year-on-year but expects to see a marginal increase in volume for total Europe, thanks to strong growth in Russia.

These forecasts are predicated on the belief that it will be difficult to rival results in 2007, given that the DVD market was boosted by an exceptional fourth quarter release slate--featuring instalments of major franchises such as Spider-Man, Pirates of the Caribbean, Shrek and Harry Potter--and poor summer weather (including one of the wettest on record in the UK and Germany) in Northern Europe.

Blu-ray will therefore provide a timely lift for total video spending, with the end of the format war expected to boost consumer confidence in the format. It is worth noting, however, that enthusiasm for hi-def disc may be dampened slightly by the wider economic climate, as fears of a recession swell in several territories. Overall, Screen Digest is forecasting total video retail spending in Europe to dip in 2008 before returning to growth in 2009 as Blu-ray becomes established.

DVD RENTAL FALLS FURTHER

European consumer spending on DVD rental fell for the second year in a row in 2007, down 13 per cent from 2.1bn [euro] in 2006 to 1.9bn [euro]. This is slightly more pronounced than the nine per cent decline registered in 2006 and is entirely due to the downturn in traditional store-based rental. Whilst the online DVD rental business continued to grow in 2007--consumer spending in Europe rose 31 per cent from 158.2m [euro] in 2006 to 206.9m [euro]--rental spending through bricks-and-mortar outlets and automated vending machines (which have long characterised some European markets) fell by 16 per cent, from 2.0bn [euro] in 2006 to 1.6bn [euro].

The steady erosion of average retail prices and the availability of cheap product via newspaper kiosks and cover-mounts have made traditional DVD rental a less compelling value proposition for European consumers. In addition, DVD rental competes directly with pirated product. The latter has been blamed for conditions in Spain--which has one of Western Europe's highest rates of piracy (estimated by the MPA at 32 per cent in 2005)-where DVD rental spending plummeted by 25 per cent in 2007, following a 13 per cent decline in 2006.

The climate in the Spanish rental market led to the withdrawal of rental giant Blockbuster in March 2006, followed by a spate of further closures in 2007, affecting both the family-owned rental stores that still dominate the sector and the country's extensive network of DVD vending machines.

In an attempt to stem the decline, distributors have re-introduced exclusive rental windows in the territory, more than four years after they were abolished in a pan-European move. Rental windows began to re-appear in Spain on a trial basis as long ago as 2005, but Screen Digest understands that following extensive discussions between local distributors, wholesalers and retailers, the US studios agreed to re-introduce the exclusive rental window across all key titles, in exchange for an increase in trade prices and a commitment from the rental trade to purchase more units. According to our research, studios and local independents are now offering exclusive rental windows of between two weeks and four months on practically all titles, with the average around 30 days.

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Separately, local independent distributor Filmax is making all its new releases available for rental on Blu-ray day-and-date with DVD rental at a retail price point (see 2008/249b1). Filmax is optimistic that its strategy will help make rental stores fashionable again and believes it may help revive the Spanish rental business, noting that hi-def is one area where video pirates cannot yet compete with the legitimate market.

Spain was not the only major market to experience a steep decline in rental spending. In fact, four of the big five European markets recorded double-digit declines in 2007. This contributed to a 12 per cent decrease in total DVD rental spending in Western Europe from 2.1bn [euro]in 2006 to 1.8bn [euro]. Consumers in the region rented half as many discs as they did five years ago, with the DVD rental tie ratio (the average annual number of DVD rental transactions per equipped household) dropping from 8.5 units in 2003 to 4.4 in 2007.

The decline in spending was more even severe in CE Europe where rental spending dropped by 22 per cent 27.6m [euro] in 2006 to 21.6m [euro]. This was due largely to the complete collapse of the DVD rental market in Russia. According to Screen Digest research, as a result of widespread piracy and very low average prices for legitimate retail DVD the rental model is simply no longer viable in Russia.

Meanwhile, the online DVD rental segment continued to grow steadily, but not quickly enough to compensate for the decline in traditional DVD rental. Consumer spending on DVD 'rentmail' services increased by almost one third in 2007, according to Screen Digest analysis. This meant that online DVD rental accounted for 11 per cent of total rental spending in 2007, compared with seven per cent in 2006.

Outlook: The downturn in DVD rental in Europe has slowed in the first half of 2008, according to Screen Digest analysis of available data. Although the over-the-counter business continues to decline steadily, Screen Digest research suggests the number of subscribers to online DVD rental services continues to grow. Key player LoveFilm International (LFI) claims to boast over 900,000 customers alone, having boosted its subscriber base with the acquisition of Amazon Europe's DVD rental business in the UK and Germany in May 2008 (see 2008/55a1 and 2008/157).

The economic climate might also have a bearing on the rental market in the short-to-medium term. Historically, the video rental business has benefitted from economic hardship as a cheaper alternative to video retail, and indeed other forms of entertainment. However, the steady erosion of retail DVD prices in recent years has reduced the gap between the cost of buying and renting. Moreover, consumers might consider ownership more cost-effective as this allows for repeated viewings.

It remains to be seen to what degree Blu-ray will impact the European video rental business. It will depend largely on the extent to which distributors promote the format in the rental channel. Strategies such as that employed by Spain's Filmax may encourage PS3 households to explore the Blu-ray capabilities of their hardware, particularly while retail prices remain high in relative terms. However, any attempts to implement a premium trade price for BD rental product--a practice permitted under European law--before the rental market becomes sufficiently established to support this is likely to have a detrimental impact.

HI-DEF STARTS TO MAKE ITS MARK

The emerging market for hi-def disc gained momentum in 2007, as total unit sales of Blu-ray Disc (BD) and HD DVD reached 3.0m, compared with just over 200,000 units in 2006. Combined, the hi-def disc formats generated consumer spending of 85.7m [euro], at an average price of 29.00 [euro], more than double the DVD equivalent.

Screen Digest analysis of available data indicates that BD dominated total hi-def disc spending, accounting for 77 per cent of the European market in 2007.

Warner's decision in January 2008 to move from a format-agonistic position (releasing titles on both hi-def formats) to one of exclusive support for BD, proved to be the catalyst for a seismic shift in allegiances. Following that announcement, US retail giants Best Buy and Wal-Mart and online DVD rental pioneer Netflix stated that they would focus on Blu-ray with a view to phasing out HD DVD. Subsequently, Toshiba--HD DVD's developer and chief hardware supporter--withdrew from the battle, stating that it would no longer develop, manufacture or market HD DVD players and recorders. This prompted HD DVD's remaining studio supporters--Universal and Paramount--to switch to Blu-ray.

The impact of this result was arguably slightly more pronounced in Europe than in the US and other international markets, as HD DVD had gained an early foothold in the region. HD DVD was initially promoted more heavily than Blu-ray in the region, with supporters of the HD DVD format actively courting independent distributors and authoring houses in Europe, offering some services at a reduced cost or even free. Meanwhile, the fact that DVD replication lines could be upgraded to produce HD DVDs relatively easily and inexpensively--and could still be used for DVD replication--convinced several independent European replicators to invest in the Toshiba-backed format. By contrast, the high relative cost of installing Blu-ray replication lines, the lack of backwards compatibility with DVD and concerns that they might find themselves competing directly with market leader Sony DADC for a limited amount of business caused many of the same companies to adopt a 'wait and see' approach to BD replication.

Consequently, the European Blu-ray market is now playing catch-up to some extent. At the end of 2007 only a handful of European independent replicators had both installed active Blu-ray production lines and invested in the AACS licence and Format Logo Licence Agreements (FLLA) needed to replicate the format.

The bottleneck in developing local replication facilities, along with protracted supply of standalone BD hardware, has slowed the promotion of Blu-ray in wider Europe appreciably, as the studios have inevitably focused their efforts on meeting demand in the major markets. Even in Spain and Italy Screen Digest research shows that the uptake of Blu-ray has been slowed by the absence of local replication services. As a result, the proportion of hi-def disc volume that the big three (France, Germany and UK) accounted for in 2007 (71 per cent) was substantially larger than their share of the retail DVD business (58 per cent). At the time of writing at least one US studio was already replicating some of its European BDs in North America and, although the number of BD authoring and replication facilities has been rising rapidly in 2008, Screen Digest research indicates that there is no guarantee that European capacity will be sufficient to meet anticipated demand this year.

Outlook: The resolution of the format war removed arguably the biggest obstacle to growth in the hi-def disc sector, as it should alleviate consumer concerns about buying into the 'wrong' format. Certainly, a rise in the number of BD-equipped households in Europe over the first half of 2008 has driven substantial growth in BD disc sales.

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And there is room for further growth within existing BD households, specifically PS3 households, as the average buy rate for the latter is much lower than for standalone BD player households, reflecting the fact that PS3 owners' software spending is split between games and video.

A major promotional effort in fourth quarter 2008 (see Warner effectively lowers Blu-ray prices under General) will also propel the format forward. By the end of 2008, Screen Digest is forecasting BD will account for four per cent of total retail video spending in Europe.

DVD PRICES STEADY IN WESTERN EUROPE

The deceleration in the rate of decline in average DVD prices continued in 2007, with a year-on-year decrease of just two per cent in Western Europe from 13.72 [euro] in 2006 to 13.40 [euro]. This follows declines of four per cent in 2006 and 11 per cent in 2005. Average prices actually increased in a number of territories in 2007, thanks to an increase in the proportion of premium-priced product, such as TVDVD box sets and new movie releases. As predicted by Screen Digest this time last year (see 2007/237), an exceptional release slate in fourth quarter 2007--which included instalments of major franchises such as Spider-Man, Pirates of the Caribbean, Shrek and Harry Potter--boosted new release sales, helping to sustain average prices.

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Another key factor was the ongoing downwards trend in sales of 'super-budget' titles, which could be related to the increasing availability of cheap DVDs outside the mainstream retail channel. In 2007, several mainland European markets experienced a surge in paid-for DVD cover-mounts (DVDs bundled with newspapers and magazines).

Two of the big five European markets, Italy and Spain, were among those that experienced an upturn in average prices in 2007. In Italy, consumers paid two per cent more for a DVD on average in 2007 than they did in 2006; in Spain, the average price rose by five per cent. Moreover, the year-on-year declines experienced by the other three major markets were only marginal--down one percentage point in France and Germany and four per cent in the UK.

The average price in CE Europe slipped slightly further, down 10 per cent to [euro]5.07. This equates to less than half the average price in Western Europe. Nonetheless, it represents an improvement on the 26 per cent decline registered in 2006. This is largely due to prices stabilising in Russia, where, having successfully stimulated the legitimate market with aggressive pricing strategies (and, in some cases, short theatrical-to-DVD release windows), the major studios are adopting a more conservative approach to pricing. On average, the price of a retail DVD in Russia fell by just 10 per cent year-on-year in 2007 according to Screen Digest research, compared with 24 per cent in 2006.

Iceland continued to boast the highest average price for retail DVD in Europe at 19.20 [euro], followed by France at 16.85 [euro]. In spite of a reported 29 per cent increase in average DVD prices in 2007--the highest in Europe by far--the average price in Portugal remained the lowest in Europe at 10.22 [euro].

Outlook: Screen Digest expects average DVD prices to remain relatively resilient in 2008 based on results year-to-date. In view of our assessment that it will be difficult to repeat the exceptional release slate of fourth quarter 2007, Screen Digest believes that the proportion of sales accounted for by new releases will be marginally lower year-on-year. We anticipate that the resulting proportional increase in catalogue sales will contribute to a decline of five per cent in the average price of a DVD in Europe.

Year-end 2008 will mark the second full year for BD in most West European markets, enabling like-for-like annual comparisons in average prices. Screen Digest is currently forecasting that the average BD price in Western Europe will fall by nine per cent in 2008, to 26.16 [euro]. However, we will continue to monitor the market closely as reports indicate that Warner is planning to launch aggressive BD pricing initiatives in fourth quarter 2008, which will effectively lower the trade price of some catalogue titles (see Warner effectively lowers Blu-ray prices under General). If widely adopted, such strategies may have significant repercussions for retail video spending as the price-premium offered by BD is the single biggest driver for growth over the forecast period.

KIOSKS AND COVER-MOUNTS

Historically, street-corner newspaper kiosks and similar outlets have been a key distribution channel for third-party video product (ie, titles not stocked in mainstream outlets) in several European markets, notably France, Italy and Spain. Consequently, Screen Digest analyses video product sold through kiosks separately from the mainstream retail market. This ensures that the methodology is consistent across all the markets covered.

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However, the landscape of the kiosk market has changed in recent years as the major US studios have increasingly utilised the channel, and alternative business models--such as cover-mounts-have proliferated.

According to Screen Digest research, the kiosk market can broadly be divided into three categories:

* Part-works or collections: released one disc at a time over a number of weeks, usually with an accompanying magazine or pamphlet and often at a low introductory price, which rises as the series progresses. This is the traditional kiosk business model for DVD.

* Cover-mounts: bundled with newspapers and magazines, usually commanding a nominal additional fee but sometimes free of charge. These frequently consist of catalogue studio titles or local product.

* New studio releases: distributed through kiosks day-and-date with the mainstream retail product, by the same distributor and at the same suggested retail price (SRP).

In France, Screen Digest understands that growth in the kiosk DVD business in 2007 was driven by an explosion in sales of paid-for cover-mounts. Indeed, this helped mask a decline in sales of traditional kiosk product.

Consumer spending through the kiosk channel in France reached 240m [euro] in 2007, up one per cent from 238m [euro] in 2006. Volume growth was stronger, with unit sales up 10 per cent from 23m in 2006 to 25m. This means kiosks bucked the trend in France's mainstream video business, where unit sales and consumer spending declined by 10 per cent and 11 per cent respectively.

This is in spite of the fact that prices fell further on average in the kiosk channel than at mainstream outlets. Screen Digest analysis indicates that the average consumer price in the mainstream business stabilised in 2007 but fell by eight per cent in the kiosk channel, from 10.37 [euro] in 2006 to 9.57 [euro] in 2007. Figures for 2005 and 2006 are slightly different to those reported previously, reflecting improved access to data on this market sector.

In Italy, consumer spending on kiosk DVD increased by two per cent, from 300m [euro] in 2006 to 306m [euro] in 2007. This means Italy boasts the largest kiosk market in Europe. Unit sales grew at a slightly less pronounced rate--up one percentage point year-on-year to 37m--due to a modest increase in the average price of a kiosk DVD. This reflects an increase in the number of studio titles being released through this channel.

Unlike in France and some other European markets, cover-mounts are not a new trend in Italy. Indeed, revenues from this sector, which experienced its strongest growth back in 2002, actually declined in 2007. Instead, growth was driven by continued expansion in the part-works category, which accounted for almost 45 per cent of kiosk DVD sales in 2007. Overall, the Italian kiosk market--like the traditional business--is reaching maturity.

In Spain, the kiosk market appears to have already peaked, with DVD unit sales through kiosks falling by 26 per cent in 2007--from 8m in 2006 to 6m--and spending declining by 22 per cent from 23.9m [euro] to 18.5m [euro]. The decline in the kiosk business was much steeper than in the mainstream market, where unit sales fell by just four per cent and spending actually increased by one per cent in 2007.

Outside these three major markets there are no established, measurable kiosk channels. However, in recent years--particularly in 2007-there has been a proliferation of cover-mounts. In Sweden, tabloid newspapers Aftonbladet and Expressen sold 5m units between them in 2007, which equates to around 22 per cent of mainstream unit sales. Under the cover-mount model, Swedish consumers purchased the tabloid for SEK 10 (1 [euro]) and paid a further SEK 59 (6 [euro]) for the DVD.

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This trend has also been identified in the Czech Republic, with a focus on local product. According to Screen Digest research, all but one of the country's national newspapers was offering cover-mounts in 2007 for around one tenth of the average consumer price of a mainstream retail DVD, generating an estimated CKr 870m (31m [euro]).

Screen Digest believes that the proliferation of cover-mounts may have contributed to the stabilisation of average prices in the mainstream market; if consumers are purchasing cheap DVDs outside the traditional retail channel, they are less likely to be buying super-budget titles in mainstream stores. The trend might also, arguably, be cannibalising mainstream retail unit sales and therefore depressing growth in the mainstream market.

However, previous Screen Digest research has suggested that some cover-mounts can actually stimulate sales of the same or similar product through mainstream channels, as the title being promoted benefits from increased publicity (for more information on cover-mounts, see 2006/237).

Outlook: Screen Digest research indicates that DVD sales through Europe's established kiosk channels have declined over the first half 2008, as this sector reaches the maturity that has already affected the mainstream market. Meanwhile, consumer interest in cover-mounts is reported to be waning in countries where it emerged in 2007. Consequently, Screen Digest anticipates that DVD spending outside the mainstream market will be down year-on-year at end 2008.

THE EUROPEAN VIDEO HARDWARE LANDSCAPE

More than three quarters of TV households in Western Europe were equipped with at least one stand-alone DVD player or recorder by end 2007 (these figures do not include households equipped with a DVD enabled games consoles or PC), according to Screen Digest analysis of available data. Average DVD penetration in the region reached 78 per cent, up from 71 per cent in 2006, which translates into 128.8m DVD households.

In CE Europe average DVD penetration remains lower by comparison but continues to climb steadily, rising from 42 per cent at end 2006 to 50 per cent in 2007. At the end of the year there were 34.6m DVD households in CE Europe, of which Russia alone represented 27m.

Overall, average DVD penetration in Europe reached 70 per cent in 2007 which equates to 163.5m DVD households. This represents 36 per cent of DVD households worldwide, giving Europe a larger installed base than any other world region, including North America, Asia Pacific and Latin America.

Meanwhile, hi-def hardware began to make its presence felt in Europe in 2007, as the format war depressed prices, particularly for standalone players. Early entry-level Blu-ray players were priced at 1,000 [euro] but within 12 months devices were available for 400 [euro]. Without the competition between the two formats, and the consistently lower prices of HD DVD hardware, it is unlikely that prices would have fallen this quickly. Indeed, Screen Digest analysis indicates that DVD hardware prices took five years to fall to similar levels.

By the end of 2007, 3.4m European households were equipped for hi-def, with either a standalone player or a games console. The now-defunct HD DVD format may have outsold standalone BD players, but it accounted for just three per cent of hi-def hardware sales in Europe in 2007, with Sony's PlayStation 3 (PS3) games console ensuring Blu-ray dominated the emerging market. Indeed, the PS3 alone outsold all standalone hi-def players combined by 10:1 in Europe, according to Screen Digest analysis.

The PS3's relatively low price point and high specifications--it is one of the few early BD devices equipped with internet connectivity, enabling it to evolve via firmware upgrades with the format--made it an attractive option for consumers shopping for Blu-ray hardware in 2007. However, it is important to note that since the primary function of the device is to play games, not all PS3 households will necessarily be active BD movie buyers. Nevertheless, Sony is hoping to convert them--the studio is actively promoting the device as a Blu-ray player in the US and a similar approach can be expected in Europe.

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Development of Blu-ray's interactive features has been ongoing but hardware support for these features was not mandatory at launch. From December 2007, all new standalone Blu-ray players must include support for BD interactive features. However, devices released before November 2007 will require a number of complex manual firmware updates to fully support more recent Blu-ray releases and are unlikely to support the majority of interactive features. Consequently, those buying lower-cost entry-level machines may find their hidef experience hampered by a lack of specification compliance.

Outlook: Screen Digest expects the number of DVD households in Europe to continue to climb but at a much slower rate than in previous years as DVD hardware sales are increasingly channelled into replacement or duplicate devices. By end 2008, we expect the installed DVD base to have reached 172m, which translates into a penetration rate of 73 per cent.

More importantly for the industry, the number of BD households will also continue to rise, accelerated by the increasing availability of cheaper entry-level BD players (see 2008/149b1). However, BD's victory means average hardware prices have probably stabilised for the time being and may actually increase as higher specification, higher-priced machines enter the market to service the evolving BD format.

EUROPE ON THE WORLD STAGE

European consumers spent $15.7bn on video software (all sectors, all formats) overall in 2007, giving the region a 29 per cent share of worldwide video spending. This represented an increase of seven per cent in dollar values--but a decrease of one per cent in euro values. This discrepancy illustrates one of the problems involved in comparing data on international markets, particularly following a year of such extreme exchange rate fluctuations as 2007.

The US market did not perform as well by comparison, with consumer spending on video falling by three per cent in local currency to $24.1bn (17.6bn [euro] at 2007 rates). The US remains the single biggest contributor to the worldwide video business, accounting for 45 per cent of total video spending worldwide, but its share slipped two percentage points compared with 2006. In Japan, video spending declined by three per cent in 2007 to $6.5bn (12 per cent of worldwide spending) as the average DVD buy rate in Japan fell by 20 per cent between 2006 and 2007, from 4.0 units to 3.2 units. The decline in the average European buy rate was much more modest at five per cent, from 4.9 units to 4.6 units. In the US, the average buy rate fell by 11 per cent in 2007, but the US continues to boast one of the highest buy rates worldwide at 11.4 units.

The depression in average buy rates is characteristic of mature consumer electronics markets but Screen Digest research indicates it could also be a result of a shift in purchasing habits, away from catalogue titles and towards TVDVD box sets and new releases, which would mean that consumers bought fewer units for the same financial outlay. This assessment is borne out by the stabilisation of average prices in 2007.

Meanwhile, on the rental side, tie ratios in Europe and the US fell by 21 per cent and seven per cent respectively. European consumers rented just 3.5 DVDs on average in 2007 versus 4.5 in 2006. The US tie ratio remains much higher by comparison at 25.4 transactions a year per household.

However, the highest DVD tie ratio of all belongs to Japan, where a strong consumer preference for rental and the high number of households using a PS2 as the primary DVD player (and thus excluded from these calculations) combine to ensure that the mathematical tie ratio bucks the prevailing trend by rising 11 per cent from 39.2 units in 2006 to 43.4.

Outlook: In Europe, Screen Digest is projecting that total video spending will decline by three per cent in 2008 to $15.3bn. In the US Screen Digest and its local research unit Adams Media Research are forecasting that consumer spending will also fall but at a marginally less pronounced rate than in Europe, down two per cent to $23.7bn. The Japanese market will be stable in 2008, according to Screen Digest forecasts, with total consumer spending on video holding steady at $6.5bn. MB

Europe defined

Europe means the 22

countries analysed in detail

Western Europe Austria,

Belgium, Denmark, Finland,

France, Germany, Greece,

Iceland, Ireland, Italy,

Netherlands, Norway,

Portugal, Spain, Sweden,

Switzerland, UK.

Central and Eastern Europe

Croatia, Czech Republic,

Hungary, Poland, Russia.


Top 10 rankings

Distributor revenues from DVD
(retail + rental)

change
07/06

m [euro] %

1UK 2,195-0.2
2France 1,059-6.6
3Germany 938 1.9
4Italy 412-0.9
5Spain 291-3.2
6Netherlands 276 4.2
7Belgium 200 9.4
8Norway19611.9
9Russia15521.9
10Switzerland 149-8.6

Consumer spending on DVD (retail + rental)

change
07/06

m [euro] %

1UK 3,532 2.3
2Germany 1,557 0.6
3France 1,580 -12.1
4Italy 677-5.3
5Spain 568 -10.0
6Netherlands 462-2.7
7Sweden42811.1
8Norway400-3.2
9Belgium 323-1.8
10Ireland 266 1.7

DVD units sold to consumers

change
07/06

units%

1UK 245.1 9.3
2Germany 103.3 2.6
3France 87.8-9.8
4Russia 60.938.7
5Italy37.5 1.4
6Netherlands 35.2 4.8
7Spain29.8-3.9
8Belgium 23.9 1.0
9Norway 22.613.8
10Sweden 21.8 5.8

DVD rental transactions made

change
07/06

units%

1Germany 105.5-2.5
2UK 95.0 -15.2
3Spain85.6 -25.5
4Italy72.2 -12.1
5Sweden 38.325.2
6France 36.3 -23.7
7Netherlands 24.4 -10.5
8Belgium 20.8 5.0
9Norway 16.8 -12.4
10Ireland 14.5-3.2

Source: Screen Digest

Top 10 rankings

Consumer spending on retail video
(all formats)

change
07/06

m [euro]%

1 UK 3,423 5.2
2 France 1,491-10.1
3 Germany1,327 1.5
4 Italy472 2.2
5 Netherlands 388 0.5
6 Spain372 2.0
7 Norway 320 8.9
8 Belgium 261 -2.4
9 Sweden 260 2.7
10 Russia 249 26.3

Consumer spending on video rental
(all formats)

change
07/06

m [euro]%

1 UK 433-13.2
2 Germany 274 -3.4
3 Italy210-23.0
4 Spain200-25.0
5 Sweden 169 25.1
6 France 100-29.5
7 Norway82-31.6
8 Netherlands 77-15.3
9 Ireland 67 -5.2
10 Denmark 66 -5.6

Average consumer price of a retail DVD

change
07/06

[euro]%

1 Iceland19.20 -6.0
2 France 16.55 -0.9
3 Greece 16.25 1.6
4 Ireland15.77 -7.3
5 Switzerland14.50 -9.4
6 Norway 14.10 -4.7
7 UK 13.70 -4.2
8 Germany12.71 -1.2
9 Italy 12.44 1.6
10 Spain 12.33 5.1

Average consumer price of a DVD rental

change
07/06

[euro]%

1 Iceland 5.12 -5.8
2 Norway 4.88-21.9
3 Denmark 4.76 0.3
4 Ireland 4.64 -0.6
5 UK 4.42 2.7
6 Sweden 4.41 2.2
7 Switzerland 3.93 -4.0
8 Finland 3.50 1.3
9 Netherlands 3.14 -5.0
10 Belgium 3.05 -2.6

Source: Screen Digest

Top 10 rankings

DVD retail tie ratios *

change
07/06

units%

1 Norway 12.0 -0.6
2 UK 11.2 0.6
3 Ireland 11.0 -9.5
4 Finland 10.3 -2.9
5 Iceland 8.4 7.7
6 Denmark 8.2 -3.1
7 Belgium 7.9 -7.8
8 Sweden 6.4 -7.1
9 Netherlands 5.8 -1.9
10 Switzerland 5.0-14.4

DVD rental tie ratios *

change
07/06

units%

1 Iceland 29.6-68.1
2 Ireland 12.7 -466.9
3 Sweden 11.2 33.0
4 Norway 8.9 -217.8
5 Spain7.4 -413.1
6 Belgium 6.9 281.30
7 Croatia 6.5 -112.6
8 Denmark 6.3 -316.1
9 Finland 5.4355.0
10 UK 4.4 -692.8

Distributor revenues from retail
video (all formats)

change
07/06

m [euro]%

1 UK 2,155 1.7
2 France 1,040 -4.5
3 Germany 886 4.8
4 Italy351 0.8
5 Netherlands 265 8.1
6 Spain243 9.5
7 Belgium 190 13.2
8 Norway 179 15.2
9 Russia 155 22.2
10 Switzerland 149 -7.7

Distributor revenues from rental
video (all formats)

change
07/06

m [euro]%

1 Germany 69 -9.5
2 UK66-23.0
3 Italy 64 -9.8
4 Spain 54-31.6
5 Sweden31-17.2
6 France30-34.5
7 Denmark 20 -2.4
8 Norway19 -3.9
9 Netherlands 14-28.6
10 Ireland 13 -7.5

* average DVD units bought or rented
per DVD household

Spoiler:

KEY FACTS ABOUT WORLD VIDEO IN 2007

* World consumer spending on video software grew 1.3 per cent to $53.3bn in 2007 after two consecutive years of decline

* Worldwide DVD Video player/recorder penetration rose to 45 per cent in 2007, up from 40 per cent in 2006

* DVD accounted for 98 per cent of world spending on video software in 2007

* Retail video accounted for 68 per cent of spending in 2007, rental 32 per cent

* The decline in rental appears to have stabilised thanks to online services

* International unit shipments (retail and rental) outnumbered those in North America for the first time in 2007

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STRONG TITLES STABILISE VIDEO SPENDING

World consumer spending on buying and renting video software returned to minimal growth in 2007 after two consecutive years of decline. Consumers worldwide spent $53.3bn on buying and renting video software (all formats) in 2007, an increase of 1.3 per cent. A strong slate of film titles--including the latest in the Spider-Man, Harry Potter, Shrek and Pirates of the Caribbean franchises--helped stabilise the market, despite a general downturn in catalogue and other titles. DVD accounted for nearly 98 per cent of this figure, whilst spending on high-definition software just surpassed that of spending on videocassettes and Video CD (VCD) software combined. Total spending on video software, however, still remained below the peak of $54.7bn recorded in 2004.

At the distributor level, revenues from video software grew two per cent to $31.0bn in 2007, of which the retail and rental DVD sectors accounted for 83 per cent and 14 per cent respectively.

It should be noted this data reflects changes as shown in US dollars and is therefore susceptible to exchange rate fluctuations. The 1.3 per cent increase in dollar terms pertaining to consumer spend in 2007 represented a decrease of seven per cent if the same data is analysed in euro values. This discrepancy illustrates one of the problems involved in comparing data on international markets, particularly following a year of such extreme exchange rate fluctuations as 2007.

Outlook: Screen Digest is forecasting world spending on video to dip slightly in 2008 before returning to growth in 2009 as Blu-ray Disc (BD) becomes established.

RETAIL DRIVING WORLD VIDEO MARKET

Over the past 15 years the global video business has changed dramatically. Not only has worldwide video spending almost doubled (from $27.5bn in 1992 to $53.3bn in 2007), but the market has evolved from being primarily a rental business to one that is driven almost entirely by the retail sale of pre-recorded product. In 1992, when the concept of retail (or sell-through) video was starting to take hold, rental still accounted for over two thirds of consumer spending on VHS worldwide. By 2007, however, the advent of DVD had turned the tables completely and 68 per cent of all spending on physical media was generated by video purchase rather than rental.

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The trend towards buying rather than renting video is strong in the US and even more so in Europe. In the US, which accounts for approximately half of global consumer spending on video and thus plays a key role in dictating trends, rental accounted for 70 per cent of spending in 1992, a proportion that declined gradually over the subsequent 15 years. By the middle of the first decade of the new century, rental's share had more or less stabilised at around 34 per cent of spending. This stabilisation can be attributed, at least in part, to renewed consumer interest in the concept of rental, following the emergence of Netflix's unlimited online subscription rental model in 2000.

The trend towards retail is even more noticeable in the biggest European markets. By 1992 consumers were already spending more on buying videos than on renting them in the UK, France and Italy, with spending in Germany and Spain still just biased in favour of rental. By 2007, and despite the emergence of viable online rental operations in the Netflix mould in each market, British, French and German consumers were all devoting less than one fifth of their home entertainment spending to rental (11 per cent, six per cent and 17 per cent respectively).

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A few countries still have a significant rental sector: Spain and Italy in Europe and especially Japan. In Spain, where the resilience of the rental business (and the relatively slow growth of retail) has even persuaded the studios that it makes good business sense to re-introduce a rental window, the sector has actually generated over 40 per cent of spending in eight out of the past 10 years.

Meanwhile, Italy bucks several trends, being not only the only territory where rental's market share increased in the 1990s, as the installation of a vast number of automated rental vending machines helped the fragmented store base to expand exponentially, but is also the only one where, based on current exchange rates, consumers actually spent less on buying videos in 2007 than in 1992.

Needless to say, this lack of growth in the total video sector means that rental's increased market share is less impressive than it first appears. But the real champion of rental remains Japan. In 1992 rental accounted for just over 80 per cent of spending on video software: 10 years later that share had fallen by just 20 percentage points to 61 per cent. Between 2002 and 2005 it continued to fall, reaching a low point of 52 per cent, before returning to growth and checking in at 58 per cent in 2007 (see also Japan under Regional Analysis).

Outlook: The general downturn in the world economic climate might have a bearing on the rental market in the short-to-medium term. Historically, the video rental business has benefitted from economic hardship as a cheaper alternative to video retail, and indeed other forms of entertainment. However, the steady erosion of retail DVD prices in recent years has reduced the gap between the cost of buying and renting. Moreover, consumers might consider ownership more cost-effective as this allows for repeated viewings. Screen Digest expects worldwide video spending on retail and rental to hold steady in 2008 at $36.0bn and $17.1bn respectively.

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INTERNATIONAL FIRST TRUMPS NORTH AMERICA

The total number of video software units shipped to international markets (all formats, retail and rental) outnumbered North American shipments for the first time in 2007. Just over 2.8bn video units were shipped worldwide in 2007, up 3.7 per cent on 2006. The international video industry (outside North America) experienced a 12 per cent increase in volume terms to just over 1.4bn units. By comparison, North American video software shipments fell almost four per cent to just below 1.4bn units, of which DVD and new hi-def discs accounted for 98 per cent and 1.5 per cent respectively.

Stronger VCD and DVD volume growth along with a less significant fall in videocassette shipments compared with North America helped boost the importance of the international video business on the world video stage in 2007. The international market accounted for 50.4 per cent of video shipments worldwide in 2007, up from a 46.6 per cent share in 2006. DVD accounted for almost 88 per cent of these, with VCD and hi-def discs capturing a 12 per cent and 0.6 per cent share respectively.

Outlook: Screen Digest expects the importance of the international video business on the world video stage to continue growing in 2008, increasing over two percentage points to almost 53 per cent of video shipments worldwide.

AVERAGE RETAIL DVD PRICES STABILISE

Average prices began to stabilise in 2007, all but ending a decade of decline--the price of a DVD has fallen every year since the format's launch in 1997 when consumers worldwide paid an average of $26.30 per disc. The worldwide average consumer price of a retail DVD fell in 2007 by less than one per cent from $15.36 in 2006 to $15.28. The slowdown reflected the increasing importance of higher-priced, full-season TV DVD box sets and a strong slate of titles released during the year that helped to shift purchases away from cheaper catalogue product towards premium-priced (albeit often heavily discounted) new releases. Meanwhile, the average price of a BD was more than double the DVD equivalent at $35.00.

The most expensive DVDs are found in Japan, where consumers paid an average of $32.33 in 2007. The world's cheapest retail DVDs can be found in the emerging markets of the Asia-Pacific, where Chinese consumers paid an average of just $1.63 to purchase a legitimate DVD disc in 2007.

Average rental DVD consumer prices rose by just over one per cent to $3.41 in 2007. The highest recorded DVD rental prices were found in Iceland, where consumers paid $7.01, whilst renting a DVD was cheapest in Mexico at $1.79. Note, however, that due to insufficient data, Screen Digest does not estimate rental prices in countries where video rental is a 'grey market' (ie, unofficial) business.

Outlook: The stabilisation of average DVD prices is likely to prove short-lived. In view of our assessment that it will be difficult to repeat the exceptional release slate of fourth quarter 2007, Screen Digest believes that the proportion of sales accounted for by new releases will be marginally lower year-on-year. We anticipate that the resulting proportional increase in catalogue sales will contribute to a decline of around four per cent in the worldwide average price of a DVD.

HOMES WORLDWIDE PREFER DVD

Just over 456m households worldwide were equipped with at least one standalone DVD Video player or recorder by end 2007, up an impressive 14 per cent. This figure would be even higher if households equipped with only a DVD-enabled games console or PC were included. Worldwide preference for DVD hardware gained momentum in 2007 as consumers discarded their VCRs and VCD players. The world's VCD player base shrank 4.5 per cent to 41m, having fallen steadily since its peak of 54m in 2004. Launched in 1994, the VCD player is unique to the Asia-Pacific region (excluding the mature markets of Australia, Japan and New Zealand).

Meanwhile, 10.2m homes worldwide were equipped for hi-def, with either a dedicated standalone player or a compatible games console, by end 2007, of which BD-capable hardware accounted for 92 per cent. Hi-def hardware penetration reached just one per cent of world TV and 11.2 per cent of HDTV households by the end of 2007 compared with DVD Video player and recorder penetration of 45 per cent.

Outlook: The number of DVD households worldwide is expected to continue climbing in 2008 albeit slightly more slowly than in 2007. Screen Digest expects the world DVD Video player/recorder installed base to exceed 500m for the first time in 2008, up around 10 per cent.

REGIONAL ANALYSIS

NORTH AMERICA

More homes in North America were equipped with a DVD Video player than a VCR for the first time in 2007. Nearly 106m households owned a DVD Video player, against 102m VCR homes by end 2007. DVD penetration increased five percentage points to almost 85 per cent of TV households, compared with 82 per cent VCR penetration. There were 4.3m households equipped with hi-def hardware, a standalone player or a games console, over the same period, giving 3.4 per cent penetration of TV households and 9.7 per cent of HDTV households.

North American spending on video software fell almost three per cent to $27bn in 2007, of which US consumers accounted for over 89 per cent. The US remains the single biggest contributor to the worldwide video business, accounting for 45 per cent of total video spending worldwide in 2007, but its share slipped two percentage points compared with 2006. Retail accounted for two-thirds of spending on video software by US consumers in 2007.

The US continues to boast one of the highest buy rates worldwide at 11.4 units. By comparison, retail DVD buy rates in the UK and Japan were 11.2 and 3.2 respectively. Rental also remains relatively popular in the US, where consumers spent $8.2bn on renting videos in 2007, a decline of just over two per cent. Americans made an average of 25.4 transactions per household in 2007, compared with 4.4 in the UK and a stunning 43.4 in Japan.

Meanwhile, North America accounted for over 70 per cent of the world's spending on high-definition disc formats in 2007. Consumers in the region spent $388m on buying and renting BD and HD DVD software in 2007, up from $29m in 2006.

Consumer spending on video software in Canada remained virtually unchanged at nearly $2.9bn in 2007. Although much smaller than its US neighbour, Canadian spending on video software was the fourth highest in the world after the US, Japan and the UK.

Outlook: Screen Digest and its US research division Adams Media Research expect North American video spending to increase slightly in 2008, up one per cent to $27.3bn, on the back of growth in BD sales.

LATIN AMERICA

Economic growth in Latin America has been a major contributing factor to video market growth in recent years. Increased household disposable income, combined with huge interest in FIFA World Cup football in 2006, has lead to a surge in TV and DVD hardware ownership among the increasingly wealthy, newly-created middle classes.

Penetration of DVD Video players and recorders in Latin America has doubled in the past two years and the format is now the preferred video hardware in the region penetrating 56 per cent of TV households by the end of 2007. Brazil's DVD Video player/recorder installed base of 26.5m was nearly twice that of Mexico's 13.7m DVD homes by end 2007. Many of Brazil's newly-equipped households initially experimented with renting DVDs, resulting in an unexpected explosion in DVD rental transactions in late 2006. The number of independent local rental stores began to increase accordingly and in January 2007 Brazil's largest generalist retailer Lojas Americanas, responded to these market conditions by purchasing the franchise rights to the 127 Blockbuster stores in the country from Unibanco Empreendimentos e Participacoes and signing a 20-year licensing deal with Blockbuster for the rights to use the latter's brand name in Brazil.

However, the environment that initially created a spike in DVD rental also led to an increase in the purchase of legitimate DVDs over traditional DVD rental, alongside an upturn in other leisure activities such as going to the cinema, dining out and greater internet activity. Furthermore, these economic changes stimulated DVD piracy in the region with the adverse effects particularly felt in the rental sector.

As a result, many Brazilian households have switched their allegiance to DVD retail over rental, causing a sudden and dramatic downturn in rental transactions. This directly resulted in the closure of many small 'mom and pop' independent rental stores over 2007, whereas many larger generalists stores, such as Lojas Americanas, adopted a strategy of either converting rental space to retail or moving it away from home entertainment product altogether.

Rental spending in Latin America fell 13 per cent to $477m against a 10 per cent increase in retail spending to $605m. Overall, consumers spent nearly $1.1bn on video software in 2007, down 1.4 per cent. The share of total spending accounted for by DVD increased just over one percentage point to 99.7 per cent by end 2007.

Meanwhile, the Latin American BD market being still in its infancy, early indications are that improving economic conditions in the country will facilitate a faster adoption of BD than was the case for DVD. BD players are available in the region in the form of imported US stock of Sony's PS3 and in the first half of 2008 an estimated 20,000 units of BD software were sold through to high-end Brazilian video consumers.

Outlook: Despite rising hardware penetration in Latin America in recent years, much of the accompanying increase in demand for home entertainment is being met by the counterfeiters. As a result, Screen Digest is projecting a decline of seven per cent in total software spending to $1.0bn in 2008.

EUROPE

Europe represents 35 per cent of DVD households worldwide, making it larger than any other world region, including North America, Asia Pacific or Latin America. The number of DVD households in Europe climbed from 145m in 2006 to 161m in 2007, increasing DVD penetration from 62 per cent to 69 per cent of TV households.

Meanwhile, hi-def hardware began to make its presence felt, as the format war depressed prices, particularly for standalone players. Early entry-level BD players were priced at 1,000 [euro] ($1,350) but within 12 months devices were available for 400 [euro] ($550). Without the competition between the two formats, and the consistently lower prices of HD DVD hardware, it is unlikely that prices would have fallen this quickly. By end 2007, 3.4m European households were equipped for hi-def, with either a standalone player or a games console, of which BD-capable hardware accounted for nearly 97 per cent.

European consumer spending on video software increased seven per cent in dollar terms to $15.7bn in 2007, of which DVD accounted for over 99 per cent. Spending on DVD rental declined almost five per cent to $2.5bn after transactions fell by 12 per cent to 572m. As a result, tie ratios in Europe fell by 21 per cent to just 3.5 DVDs on average in 2007 versus 4.5 in 2006.

European consumer spending on retail DVD software increased 10 per cent to $13.0bn in 2007. The number of DVDs sold to European consumers grew a further five per cent in 2007, from 723m in 2006 to 756m. The high-definition disc formats, BD and HD DVD, contributed a further $113m to total video spending in Europe in 2007. Combined sales of BD and HD DVD reached 2.9m units in 2007, accounting for 0.4 per cent of total retail video volume.

Western Europe

More than three quarters of TV households in Western Europe were equipped with at least one stand-alone DVD player or recorder by end 2007. Average DVD penetration in the region reached 78 per cent, up from 71 per cent in 2006, which translates into 129m DVD households.

Consumer spending on video software in Western Europe increased almost seven per cent to $15.2bn in 2007. The big five European markets accounted for more than three-quarters of this spending with the UK boasting the single largest share at 35 per cent, followed by Germany with 15 per cent and France with 14 per cent.

Central and Eastern Europe

DVD penetration in CE Europe continues to climb steadily, rising from 40 per cent in 2006 to 47 per cent in 2007. There were nearly 32m DVD households in CE Europe by end 2007, of which Russia alone represented 25m.

Consumer spending in the region on buying and renting video software increased almost 24 per cent to $537m in 2007 of which DVD accounted for 99.7 per cent. Retail continues to perform strongly recording a fourth consecutive year of double-digit growth, increasing just over 29 percent to $507m in 2007.

Outlook: Screen Digest expects the number of DVD households in Europe to continue to climb but at a much slower rate than in previous years as DVD hardware sales are increasingly channelled into replacement or duplicate devices. The installed DVD base is expected to reach 171m, which translates into a penetration rate of 72 per cent, by end 2008. More than three quarters of DVD homes in the region will be found in Western Europe. On the software side, Screen Digest is projecting that total video spending in Europe will decline by four per cent in 2008 to $15.1bn of which Western European consumers will account for 96 per cent.

ASIA-PACIFIC

DVD penetration reached almost 26 per cent in Asia-Pacific in 2007. Just over 149m homes in the region were equipped with at least one DVD Video player or recorder by end 2007, compared with almost 69m VCR homes (12 per cent).

After two years of decline Asia-Pacific spending on buying and renting video software grew four per cent in 2007. Consumers spent almost $9.5bn across the three video formats that are available in the region--DVD and VCD discs and VHS cassettes. The VHS format is, however, obsolete throughout most of the Asia-Pacific region, whilst the importance of the VCD format in the emerging markets has also diminished.

DVD generated 94 per cent of total spending on video software within the region in 2007. Our analysis of the Asia-Pacific market covers three 'mature markets'--Australia, New Zealand and Japan--and seven 'emerging markets': China, Hong Kong, India, Malaysia, Singapore, South Korea and Taiwan.

Outlook: By end 2008, Screen Digest expects the number of DVD households in Asia-Pacific to reach 171m. Consumer spending on video software is forecast to grow three per cent to $9.7bn in 2008.

Australia/New Zealand

The combined Australian and New Zealand hardware market boasted one of the highest rates of DVD penetration in the world by end 2007: 89 per cent, compared with the US (84 per cent), UK (86 per cent) and Japan (54 per cent). The Australian and New Zealand installed base of DVD Video players and recorders grew 8.3 per cent to 8.3m by end 2007. Meanwhile, the BD player installed base grew to nearly 185,000 at the year end, of which over 96 per cent were BD-enabled households, the vast majority of these being Sony PS3 games consoles.

On the software side, Australian and New Zealand retail DVD sales soared by over 28 per cent to 90m units in 2007, up from 70m units in 2006. This in turn increased consumer spending on DVD discs almost 31 per cent to over $1.3bn. The uplift in sales of TVDVD box sets, solid performances by blockbuster titles, a relatively stable unit base of catalogue titles and major retail promotional events were the key drivers of sales growth in 2007.

The Australian and New Zealand result contrasted with other mature markets worldwide. By comparison, retail DVD spending grew 14 per cent in the UK, fell 4.4 per cent in the US and declined 8.0 per cent in Japan. Australia was the major driver of growth in the region with retail DVD spending increasing an incredible 32 per cent in dollar terms compared with New Zealand's less impressive rise of 22 per cent. However, New Zealand's comparatively weak performance was in part due to an exceptional 2006, bolstered by the outstanding performance of home-grown title The World's Fastest Indian and the collapse of the 50-store music retailer Sounds in October 2007.

A string of major promotional events by the country's key retailers were behind the exceptional growth in the Australian retail market in 2007. Big W started the drive, staging its Movie Mayhem event in August 2006 shortly after the annual July toy catalogue promotion. The traditionally strong year-end shopping season followed in November 2006, whilst Big W staged another Movie Mayhem promotion shortly after the Christmas sales in January 2007. Big W and two other Australian major retailers (Target and Kmart) all held major promotions in March 2007. Target followed up with a major Disney promotion in June 2007 prior to the July toy catalogue sale. In August 2007, Big W repeated its Movie Mayhem event in the lead up to the Christmas shopping season, which was backed by the strong title slate in December 2007. These events not only helped drive strong catalogue sales but also arguably boosted awareness of the DVD category, which in turn helped generate sales when the strong slate of tent-pole titles hit the shelves.

Meanwhile, the fledgling high-definition video market failed to make much impact in Australian and New Zealand in 2007. Although BD unit sales to consumers did increase significantly in the final quarter of 2007, combined sales of the two formats did not exceed 200,000 units. Outlook: Consumer spending on video software in the combined Australian and New Zealand market is expected to increase at a more modest eight per cent to $2.3bn in 2008, compared with the double-digit growth experienced in 2007.

Japan

The number of Japanese DVD households increased from 24.6m to 26.3m, just below 54 per cent of TV households, by end 2007. DVD Video player/recorder penetration remains relatively low in Japan as many households use a Sony PlayStation 2 games console to also play DVDs. Nearly 21.5m homes owned a PS2 by end 2007.

Meanwhile, despite its earlier launch in Japan and the relative lack of support for the rival HD DVD format throughout 2007, support for BD remains minimal. Reflecting the importance of DVD recorders in the Japanese market, CE companies have launched a number of BD recorders, but just 125,000 Japanese homes were equipped with a standalone BD machine by end 2007. A further 1.7m households in Japan owned a PS3.

Despite a strong film slate and brisk demand for foreign TVDVD, consumer spending on video software declined by three per cent in 2007 to $6.5bn. This translates to 12 per cent of worldwide spending, making Japan the second largest single-territory video market in the world after the US. However, the strength of local product means that the UK has a greater demand for Hollywood titles.

Japanese consumer spending on rental software held steady at almost $3.8bn. The average Japanese DVD household rented a staggering 43.4 units in 2007, compared with 25.4 in the US and 4.4 in the UK. It should, however, be noted that the Japanese averages are distorted by the inclusion in the transaction figures of rentals by owners of DVD-enabled games consoles.

Spending on retail software fell seven per cent to nearly $2.7bn in 2007 as the average DVD buy rate in Japan fell by 20 per cent in 2007, from 4.0 units to 3.2 units. Blu-ray accounted for 1.3 per cent of this figure, compared with 1.1 per cent in the US and 0.7 per cent in the UK.

A combination of high retail prices and limited shelf space in the average home has historically combined to ensure that the majority of consumers never acquired the DVD collecting habit in the way that their Western counterparts did. This decline may have been worse without solid performances by domestic titles, such as the two-part fantasy-suspense film Death Note and Death Note: The Last Name in 2007. Other domestic titles to perform well included Tales from Earthsea (Disney) and Dororo (Universal Pictures). Based on the anime TV series of the same name from the late 1960s, Dororo was turned into a live action film in 2006. Two additional films from the series are in production and scheduled for theatrical release in 2008 and 2009 respectively.

Outlook: The Japanese preference for renting rather than buying DVD titles is expected to further impact retail sales in 2008. Spending on retail DVD software is forecast to fall around five per cent to $2.6bn, compared with an eight per cent increase in rental DVD spending to $3.8bn. Overall, the Japanese market will be stable in 2008, with total consumer spending on video holding steady at $6.5bn. BD is expected to account for just four per cent of retail video spending (compared with six per cent in the US), although a number of studio initiatives to increase the visibility of Blu-ray at rental may help raise the profile of the format among consumers.

[GRAPHIC OMITTED]

India

Around 20m Indian households were equipped with video disc players by end 2007. About 12m of these owned a VCD player and a further 8m homes were equipped with at least one DVD Video player. Unlike the situation in more mature video markets--where upgrading to DVD from VHS or, indeed, to BD from DVD, tends to result in multiple equipment ownership--the overlap between VCD and DVD households is minimal in India. This reflects the fact that the vast majority of video households own only a single machine (of either format), whilst wealthier households tend to own DVD player(s) rather than VCD players.

The Indian BD market is in its infancy. A handful of PS3s were imported into India in 2007 and standalone players are expected to trickle out this year.

On the software side, Indian consumers bought almost 90m legitimate video discs in 2007 -80m VCDs and 10m DVDs. Driving growth was the aggressive entry of Delhi-based Moser Baer (MB), which claims to be the world's second largest manufacturer of optical discs. MB picked up rights to nearly 7,500 titles and leveraged its proprietary replication technology to allow it to sell VCD and DVD discs for around one tenth of the usual price. MB began selling DVDs at just Rs 34 ($0.85) each in January 2007, compared with a previous market average of around Rs 300 ($7.30). VCDs were priced at Rs 28 ($0.70), compared with Rs 150 ($3.65).

The dramatic price cuts were rapidly imitated by other distributors of local movies. T-Series reduced the price of selected movie DVDs to Rs 45 ($1.10) and introduced a package of three films for Rs 75 ($1.80). Ultra slashed the price of catalogue titles from Rs 300 ($7.30) to Rs 45 ($1.10). MB alone accounted for 75 per cent of all VCD sales by volume in India in 2007 and about half of all DVD sales. In comparison, US studio titles, which cost several times as much as MB product, generated just four per cent of VCD sales by volume and nine per cent of DVD sales. Overall, Indian consumers spent $146m on buying legitimate video discs in 2007, with VCD and DVD accounting for 80 per cent and 20 per cent respectively. The market for BD was negligible.

MB's entrance into the Indian market has had relatively little impact on the potential for Hollywood studio titles, since their products have very different target audiences. MB's key focus is India's second and third towns, where the company has benefitted from its existing blank media business to establish an extensive distribution network that is not available to the studios or their licensees. Although demand for US product is growing, it is still predominantly found among wealthier consumers in the major urban areas. Sales of 25,000-30,000 units (across all formats) are not unusual for fairly strong US titles, although with the right promotion some action titles have sold 100,000 units or more. Titles with a strong local connection--such as Disney's Jungle Book--also tend to sell well.

Studio interest in India has been increasing since Sony became the first to establish its own operating company in the territory in 2005. The other studios all still operate through licensees, although this sector has been shaken up recently by the launch of a home entertainment distribution business by the Reliance Group, which has won contracts with Universal, Warner and Paramount from local rival Saregama. However, although the volume of US business has been increasing, the recent explosion in the number of local titles means that the studios' share--especially of the VCD market--has stabilised in the past couple of years.

Outlook: Screen Digest expects the Indian VCD and DVD hardware and software businesses to grow strongly in 2008, increasing disc-based households to more than 25m and driving total spending on video software to over $200m.

Korea

The viability of a packaged media business for US studios in South Korea is bleak. Consumer spending on buying DVD software fell for the third consecutive year in 2007, down 19 per cent to just over $39m. The DVD tie ratio (buy rate) in South Korea was less than one legitimate disc (0.8) per DVD player/recorder equipped household in 2007. By comparison, other small densely populated countries such as Hong Kong purchased twice as many discs (1.6) and Singapore (2.3), whilst neighbouring Japan purchased four times as many discs (3.2) on average.

The situation is further exacerbated by the fact that adoption of standalone DVD hardware is also very low. Fewer than 21 per cent of South Korean TV households had a DVD Video player/ recorder by end 2007. This was among the world's lowest DVD penetration rates and compares with a rate of 54 per cent in Japan, 84 per cent in the US, 86 per cent in the UK and 89 per cent in Australia over the same period.

The downward spiral of the DVD format has resulted in US studios scaling back their presence in South Korea. Sony Pictures Home Entertainment closed its subsidiary office in South Korea at end September 2008. Sony's decision to downgrade its South Korean presence from a subsidiary office to a licensee relationship with a local home entertainment distributor follows similar moves by Universal, Paramount, Disney and Fox in 2006. Their DVDs are now distributed via local licensees CJ Entertainment (Paramount), Kd Media (Disney), United Entertainment Korea (Sony and Universal) and Pre.GM (Fox). Screen Digest anticipates that Warner, currently the only US major still with its own operating company in the territory, is also likely to make a similar move in due course.

The moves reflect the fact that Korea's DVD industry has come under intense pressure in recent years from the emergence of new media channels such as VoD and IPTV for which the country can claim one of the highest spends per head. South Korea's unusual and exceptionally high urban broadband speeds and broadband penetration (now over 80 per cent) mean that downloading films via the internet is a practical mass distribution channel.

This, combined with high levels of physical piracy and significant levels of illegal movie downloads, has weakened the potential of the DVD market (unusually in Asia it never developed a VCD business). As a result South Korea, a key international market for US product in the days of VHS, has slipped almost off the Hollywood radar. Outlook: Some observers hope it will be possible to build a niche market for Blu-ray Disc (BD) in South Korea. Sony Pictures commenced the sale of BD software in September 2007 followed by Warner in December 2007. BD does, however, face significant challenges due to hardware delays, a lack of marketing support and broadband speeds high enough to make even hi-def content accessible. As a result, Korea may prove to be the first market where packaged media is no longer a viable business for US studios.

Other Asia Pacific

Nearly 115m homes were equipped with DVD hardware in the emerging markets of the Asia-Pacific by end 2007 increasing DVD penetration by three percentage points to almost 22 per cent of TV households. The world's most populous nation, China had the largest installed base of DVD Video players at nearly 93m by end 2007.

Consumers in the emerging markets of the Asia-Pacific spent a total of $796m on buying and renting video software in 2007--an increase of 1.2 per cent, compared with a year earlier. It should be noted this data masks a huge difference in trends. The 1.2 per cent increase represented a 42 per cent rise in consumer spend in China and a 30 per cent fall in Korea. DVD saw its importance of total spending on video software in the emerging markets increase by 10 percentage points to 59 per cent in 2007 followed by spending on VCD (33 per cent) and videocassettes (eight per cent).

Outlook: Consumer spending in the emerging markets is expected to see further growth in 2008. Screen Digest anticipates that video spending will increase by eight per cent to around $865m. DSc

NORTH AMERICA Our analysis of North America encompasses the US and Canadian markets and draws on data from both Screen Digest and Adams Media Research (AMR).

EUROPE DEFINED

* Europe means the 22 European countries covered in detail by Screen Digest

* Western Europe Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

* Central and Eastern (CE) Europe Croatia, Czech Republic, Hungary, Poland, Russia

* For further detail on the European video markets see 2008/237-244

VIDEO INTELLIGENCE

Screen Digest's detailed statistical analysis of the video industry in 36 territories, with forecasts and key market information, is one of seven continuously updated online research services from Screen Digest. Visit www.screendigest. com/intelligence or see page 322 for more information.


Average consumer prices

rental charge

2006 2007 40000
$ $ %

DVD
North America
USA 3.37 3.35 -0.73
Canada 3.61 3.82 5.77

Asia-Pacific
Japan3.18 3.11 -2.14
Australia/NZ 4.13 4.23 2.50
others -- -- --

Europe
Western Europe 4.15 4.47 7.85
Central/Eastern Europe 1.91 2.19 14.71
Latin America1.80 1.94 7.81
WORLD3.37 3.41 1.29

retail price

2006 2007 40000
$ $ %

DVD
North America
USA 14.41 14.34 -0.46
Canada 15.85 16.49 4.07

Asia-Pacific
Japan 30.11 32.33 7.35
Australia/NZ14.51 14.80 2.00
others 4.33 3.22 -25.66

Europe
Western Europe 17.24 18.37 6.54
Central/Eastern Europe 7.04 6.95 -1.36
Latin America 11.44 11.05 -3.42
WORLD 15.36 15.28 -0.53

Average retail DVD consumer price ranked
by territory

2005 2006 06/05
$ $ %

1Japan 30.11 32.337.4
2Iceland25.65 26.332.6
3France 21.36 23.118.2
4Greece 20.08 22.27 10.9
5Ireland21.38 21.621.1
6Switzerland20.09 19.85 -1.2
7Norway 18.58 19.313.9
8UK 17.99 18.784.4
9Taiwan 19.01 18.54 -2.5
10Germany16.16 17.437.8
11Italy 15.37 17.05 10.9
12Spain 14.74 16.90 14.7
13Canada 15.85 16.494.1
14Sweden 15.46 16.305.4
15Malaysia 16.88 16.23 -3.9
16Philippines16.77 16.12 -3.9
17Singapore 15.58 16.103.3
18Finland15.52 15.741.4
19Austria14.86 15.292.9
20Thailand 15.67 15.24 -2.7
21Croatia14.72 15.092.5
22Netherlands14.40 15.024.4
23Australia 14.80 14.931.0
24Belgium14.17 14.895.0
25Czech Republic 13.59 14.788.8

Average rental DVD consumer price ranked
by territory
2005 2006 06/05
$ $ %

1Iceland 6.83 7.012.6
2Norway 8.06 6.95 -13.7
3Denmark 5.96 6.529.5
4Ireland 5.86 6.368.5
5Sweden 5.47 6.13 12.1
6UK 5.42 6.03 11.3
7Switzerland 5.13 5.384.7
8Finland 4.71 5.21 10.6
9Netherlands 4.15 4.313.8
10Australia 4.18 4.241.3
11Belgium 3.94 4.196.4
12New Zealand 3.80 4.18 10.2
13Italy 4.00 3.99 -0.1
14Austria 3.55 3.868.7
15Canada 3.61 3.825.8
16France 3.75 3.791.1
17Hungary 3.05 3.47 14.0
18Germany 3.20 3.478.4
19USA 3.37 3.35 -0.7
20Spain 2.91 3.209.7
21Japan 3.18 3.11 -2.1
22Portugal2.51 2.749.1
23Croatia 2.05 2.249.0
24Greece 1.88 2.069.0
25Brazil 1.79 2.00 11.7

Source: Screen Digest; US data source: Adams Media Research

Top 20 international video markets 2007

spending on proportion
video software *spent on DVD
$m %

1 (1)USA 24,01798.8
2 (2)Japan 6,54695.8
3 (3)UK5,28399.4
4 (4)Canada2,84799.0
5 (6)Germany 2,19699.1
6 (5)France2,18299.3
7 (7)Australia 1,94999.7
8 (8)Italy 93699.2
9 (9)Spain 78499.3
10 (10)Brazil 65199.9
11 (11)Netherlands 63799.6
12 (12)Sweden 58599.7
13 (13)Norway 54799.6
14 (15)Belgium 44499.6
15 (14)Mexico 43199.5
16 (17)Ireland 36799.6
17 (16)Denmark 35499.6
18 (18)Switzerland 28599.5
19 (20)China 24281.2
20 (19)South Korea 10139.0

* On all legitimate video software (not just US titles)
2006 ranking in brackets

Source: Screen Digest

World consumer spending on video software by sector 2007

rental DVD 31.4%
hi-def disc 1%
rental VHS0.6%
retail VCD0.5%
rental VCD0.0%

Source: Screen Digest

Note: Table made from pie chart.

Asia-Pacific: DVD video player installed base by country 2007

Hong Kong 1.3%
India 5.4%
Malaysia 1.4%
Singapore 0.4%
Taiwan3.6%
Australia 4.6%
Japan17.6%
New Zealand 0.9%
South Korea 2.4%
China62.3%

Source: Screen Digest

Note: Table made from pie chart.

Hay otros reports interesantes, pero son los que creo nos aclaran algunas (pocas) dudas que teníamos.

Por cierto, un par de apuntes que me han llamado la atención: en España (2007) la venta de unidades totales de dvds en supermercados representó un 52% del total de ventas (ECI, Carrefour y similares). Yo... flipando estoy :descolocao Casi duplicamos al total que hay en UK o DE. También un dato de 2008: bajó el mercado un 16% con respecto a 2007. Bajada similar a otros países de nuestro entorno y casi pareja a la italiana (cuanto pirata europeo suelto hay fuera de Eggggpaña, eh...).

Sobre piratería hay un artículo antiguo, pero que puede venir bien:

Spoiler:

PIRACY

The Hollywood majors lost around $6.1bn to piracy worldwide in 2005, according to a recent study commissioned by the Motion Picture Association and prepared by LEK. Approximately 21 per cent--around $1.3bn--of this was lost in the big five European markets.

According to the new research, based on a survey of over 20,000 movie consumers in 22 countries, Spain has the highest piracy rate of the big five at 32 per cent, followed closely by Italy, where approximately 25 per cent of the potential market is lost to piracy. However, it is in the UK, rather than either of these territories, where most potential studio revenues are lost, according to the analysis, the studios missing out on around $406m in 2005.

The study also attempted to quantify revenue losses for the wider movie industry, stating that independent and local producers and distributors lost around $1.6bn in the big five European markets. France was the worst affected (accounting for 58 per cent of these losses) due to the strength of its domestic film market. Indeed, according to the MPA, the shortfall in potential revenues for independents ($903m) was actually greater than that for the Hollywood majors ($604m).

Physical piracy remains the biggest drain on revenues, accounting for 61 per cent of total losses to the movie industry at $11.0bn, according to LEK's worldwide analysis. Internet piracy--which, for the purpose of this study, was defined as obtaining movies by either downloading them from the Internet without paying or acquiring hard copies of illegally downloaded movies from friends or family--was responsible for losses of around $7.1bn.

Outlook: The levels of physical piracy in Europe are unlikely to diminish in 2006, however, the arrival of legitimate alternatives to illegal movie downloading on the Internet might help stem the rise in online piracy.

Leed, malditos :lol

Cita:

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Iniciado por Nec - Inn

Top 20 international video markets 2007

spending on proportion
video software *spent on DVD
$m %

1 USA 24,01798.8
2 Japan 6,54695.8
3 UK5,28399.4
4 Canada2,84799.0
5 Germany 2,19699.1
6 France2,18299.3
7 Australia 1,94999.7
8 Italy 93699.2
9 Spain 78499.3

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Muchas gracias Nec - Inn por aportar tan valiosa información. Lo que no entiendo muy bien son las cifras (¿en porcentaje o en millones de dolares?).

Mirar este gráfico de ayer mismo:

http://www.estrategiaynegocios.net/imgnotas/grafico.jpg

Fuente: http://www.estrategiaynegocios.net/m...px?option=9351

Interesante. ¿Verdad?.

Claro que más correcto es hablar del PIBPC (Producto Interior Bruto Per capita). A continuación el PIBPC de los paises que nos superan como compradores de dvd´s a escala mundial (La primera cifra sólo numera del 1 al 9. La segunda cifra, que está entre paréntesis, índica el puesto que ocupa el país mundialmente respecto al PIBPC. La tercera cifra va en dolares Estado Unidenses. La cuarta cifra, que va entre paréntesis, es el puesto que ocupa el país como comprador de dvd a nivel mundial tal y como aportaba Nec - Inn):

1 (6º) USA 46.715 (1º)
2 (11º) Germany 41.254 (5º)
3 (17º) Canada 36.444 (4º)
4 (18º) Australia 35.676 (7º)
5 (19º) UK 35.444 (3º)
6 (22º) France 34.045 (6º)
7 (23º) Japan 34.098 (2º)
8 (25º) Spain 31.954 (9º)
9 (26º) Italy 30.756 (8º)

Fuente: http://es.wikipedia.org/wiki/Lista_d...er_c%C3%A1pita

Vaya. Que curioso. De los 9 paises que nos ocupan (el nuestro y los 8 que nos superan como compradores mundiales de dvd´s) se pueden sacar los siguientes titulares:

- España cae 1 puesto como comprador mundial de dvd´s respecto al que ocupa respecto a estos en cuanto al producto interior bruto por habitante.

- Alemania cae 3 puestos como comprador mundial de dvd´s respecto al que ocupa respecto a estos en cuanto al producto interior bruto por habitante.

- Australia cae 3 puestos como comprador mundial de dvd´s respecto al que ocupa respecto a estos en cuanto al producto interior bruto por habitante.

¿Podría decirse entonces, razonadamente, que los Alemanes o los Australianos son más "piratas" que los Españoles?. Según estos datos si, pero estos datos son todavia parciales y sesgados. Más correcto sería dividir el número total de dvd´s comprados en un país por el PIBPC: lo cual daria el número de dvd´s comprados por euros por habitante. De aqui si que sale una tabla muy pero que muy interesante. Si Nec - Inn consigue descifrar en que unidades está la tabla que aporta hare la tabla que digo gustosamente.

Por otro lado hoy descubrí una noticia en la que se decía algo que ya se ha apuntado por el hilo y que muy probablemente explique, en parte, el porque de esta maniobra Hollywoodiense:

Cita:

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Iniciado por www.publico.es

YouTube se alía con Sundance en el alquiler de películas online

YouTube, la web de vídeos de Google, empezará a probar el viernes un servicio de alquiler de películas en Internet con cintas independientes del Festival de Cine Sundance.

El servicio estará limitado inicialmente a cinco títulos de Sundance, así como a una pequeña colección de vídeos de socios e industrias como salud y educación, y estará disponible para los internautas a finales de mes, dijo el miércoles YouTube en una anotación en el blog de la compañía.

En las próximas semanas, YouTube dijo que invitará a otros socios independientes a participar en el servicio de alquiler, que ofrece una nueva opción además del modelo respaldado por publicidad que YouTube actualmente utiliza para ofrecer vídeos en su site.

El portavoz de YouTube Chris Dale dijo que el programa podría ampliarse potencialmente hasta incluir a la larga películas de reciente lanzamiento de la mayoría de los estudios de Hollywood, aunque no dijo si la compañía ha hablado con los estudios a este respecto.

Una fuente conocedora de la materia dijo a Reuters en septiembre que YouTube estaba en negociaciones con varios estudios, incluidos Lions Gate Entertainment y Sony Pictures sobre un programa de alquiler online similar a las ofertas de iTunes de Apple, Netflix y Amazon.com.

YouTube, la web de vídeos más popular de Internet, ofrece actualmente películas antiguas y programas de televisión y otros contenidos de vídeo de socios como MGM Worldwide Digital Media y Walt Disney, así como millones de vídeos caseros de los usuarios, todos disponibles gratuitamente, en un sistema apoyado por publicidad.

Dale dijo que los cineastas que participen en el nuevo programa de alquiler online podrían cobrar a los usuarios de Internet entre 99 centavos y 19,99 dólares por las películas, que podrían estar disponibles para los usuarios durante un período de 24 horas hasta un máximo de 90 días.

Los socios del nuevo programa conservarán la mayoría de los ingresos generados por el alquiler de películas, dijo Dale.

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Especial atención a lo subrayado: "Lions Gate Entertainment y Sony Pictures". Esto me suena:

Página 1/10 del hilo:

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La gente está bajando películas en cantidades tan grandes en España que estamos a un paso de considerar que el negocio del entretenimiento ya no sea viable para nosotros", afirmó al rotativo Michael Lynton, presidente de Sony Pictures

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Página 4/10 del hilo:

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Es la primera vez que uno de los grandes colosos de Hollywood lo dice tan alto y claro. El fenómeno de la piratería en España es tan fuerte que está amenazando con poner en peligro la venta de DVD de las grandes superproducciones estadounidenses. Así de tajante se mostró el director de Sony Pictures Entertainment, Michael Lynton, quien dejó entrever la posibilidad de que su compañía termine vetando la distribución de películas en España en ese formato.

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Los números que aportan en la productora y distribuidora Lions Gate Entertainment no dejan lugar para las dudas. El beneficio por la venta y alquiler de películas en DVD en España es entre tres y diez veces menor que en otros países, como Reino Unido o Alemania. Y los motivos que aduce el director del departamento de ventas internacionales, Joe Drake, es el mismo: la piratería.

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A mi, ahora, me parece clara la maniobra Sony & Lion Gate para vendernos las descargas de pago en sustitución del dvd utilizando de chivo expiatorio la "pirateria". Lo dicho anteriormente: reducir los costes, duplicar los precios.

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Iniciado por eltronjhon

¿Podría decirse entonces, razonadamente, que los Alemanes o los Australianos son más "piratas" que los Españoles?. Según estos datos si, pero estos datos son todavia parciales y sesgados. Más correcto sería dividir el número total de dvd´s comprados en un país por el PIBPC: lo cual daria el número de dvd´s comprados por euros por habitante. De aqui si que sale una tabla muy pero que muy interesante.

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Ahora te cojo. No entendía el porqué de mezclar la renta per capita a pelo con el volumen de ventas. Para que hagas la tabla más acorde a lo que buscas te confirmo que son miles de millones de dólares gastados por país. Me ha costado contrastar el dato, pues en el "report" en el que viene no se incluye la información escrita al respecto, pero en otro sí. Para confirmar:

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European consumers spent $15.7bn on video software (all sectors, all formats) overall in 2007, giving the region a 29 per cent share of worldwide video spending. This represented an increase of seven per cent in dollar values--but a decrease of one per cent in euro values. This discrepancy illustrates one of the problems involved in comparing data on international markets, particularly following a year of such extreme exchange rate fluctuations as 2007.

The US market did not perform as well by comparison, with consumer spending on video falling by three per cent in local currency to $24.1bn (17.6bn [euro] at 2007 rates). The US remains the single biggest contributor to the worldwide video business, accounting for 45 per cent of total video spending worldwide, but its share slipped two percentage points compared with 2006. In Japan, video spending declined by three per cent in 2007 to $6.5bn (12 per cent of worldwide spending) as the average DVD buy rate in Japan fell by 20 per cent between 2006 and 2007, from 4.0 units to 3.2 units. The decline in the average European buy rate was much more modest at five per cent, from 4.9 units to 4.6 units. In the US, the average buy rate fell by 11 per cent in 2007, but the US continues to boast one of the highest buy rates worldwide at 11.4 units.

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Comprobarás que la information cuadra con los datos de la tabla de 2007.


En referencia a lo que comentabas de los servicios online: España puede ser el mejor campo de prueba que puedan encontrar ya que matarían dos pájaros de un tiro. Según los datos de los informes que ponía arriba, España, junto con Italia y, especialmente, Japón, tenemos un mercado de alquiler poderoso (en varios aspectos), pero como en todo el mundo se está viniendo abajo por la poca diferencia que hay entre comprar una película a alquilarla (rebajas, kioscos, publicaciones, etc), hay que buscar una forma de frenar la caída. Bueno, pues con los servicios online se planta cara a la piratería online y se fortalece el mercado de alquiler, soltando de rondón además la introducción de una "nueva" manera de comprar lo mismo con peor calidad y un precio igual o superior si nos descuidamos.

Por cierto, sobre la piratería: curiosos estos indios lo raro que piensan…

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On the software side, Indian consumers bought almost 90m legitimate video discs in 2007 -80m VCDs and 10m DVDs. Driving growth was the aggressive entry of Delhi-based Moser Baer (MB), which claims to be the world's second largest manufacturer of optical discs. MB picked up rights to nearly 7,500 titles and leveraged its proprietary replication technology to allow it to sell VCD and DVD discs for around one tenth of the usual price. MB began selling DVDs at just Rs 34 ($0.85) each in January 2007, compared with a previous market average of around Rs 300 ($7.30). VCDs were priced at Rs 28 ($0.70), compared with Rs 150 ($3.65).

The dramatic price cuts were rapidly imitated by other distributors of local movies. T-Series reduced the price of selected movie DVDs to Rs 45 ($1.10) and introduced a package of three films for Rs 75 ($1.80). Ultra slashed the price of catalogue titles from Rs 300 ($7.30) to Rs 45 ($1.10). MB alone accounted for 75 per cent of all VCD sales by volume in India in 2007 and about half of all DVD sales. In comparison, US studio titles, which cost several times as much as MB product, generated just four per cent of VCD sales by volume and nine per cent of DVD sales. Overall, Indian consumers spent $146m on buying legitimate video discs in 2007, with VCD and DVD accounting for 80 per cent and 20 per cent respectively. The market for BD was negligible.

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:holy

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Aparte de todo esto: el report de amazon es muy interesante (joder, mega-empresa es decir poco) y muy curioso enterarme ayer de que Viacom vende la rama europea de Blockbuster.

La leche con los piratas españoles. :cigarro

Q manía con usar las palabras pirata y piratería con la gente q intercambia archivos por internet. Pagamos canon y, además, lo paga también la gente q no intercambia.
Coño, q más quieren.
El día, q llegará, q no se pueda hacer, fijo q quieren mantener el puto canon por las "pérdidas" pasadas.
Joer, q las distribuidoras reclamen la parte de canon q les corresponda a quién lo cobra.
Me está encantando este hilo y siento no seguirlo regularmente para poder intervenir algo más.
Saludetes.

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Iniciado por Nec - Inn

Para que hagas la tabla más acorde a lo que buscas te confirmo que son miles de millones de dólares gastados por país.

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Gracias. Entonces, por ejemplo, para hacerlo medianamente inteligible diremos que USA gasto en 2007 24 mil millones de dolares en la compra de dvd´s y tienen un producto interior bruto por habitante o per capita (PIBPC) de 46.715 dolares. Allá vamos:

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Iniciado por Nec - Inn

Top 20 international video markets 2007

spending on proportion
video software *spent on DVD
$m %

1 (1)USA 24,01798.8
2 (2)Japan 6,54695.8
3 (3)UK5,28399.4
4 (4)Canada2,84799.0
5 (6)Germany 2,19699.1
6 (5)France 2,18299.3
7 (7)Australia 1,94999.7
8 (8)Italy 93699.2
9 (9)Spain 78499.3

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Iniciado por eltronjhon

PIBPC (Producto Interior Bruto Per capita). A continuación el PIBPC de los paises que nos superan como compradores de dvd´s a escala mundial (La primera cifra sólo numera del 1 al 9. La segunda cifra, que está entre paréntesis, índica el puesto que ocupa el país mundialmente respecto al PIBPC. La tercera cifra va en dolares Estado Unidenses. La cuarta cifra, que va entre paréntesis, es el puesto que ocupa el país como comprador de dvd a nivel mundial tal y como aportaba Nec - Inn):

1 (6º) USA 46.715 (1º)
2 (11º) Germany 41.254 (5º)
3 (17º) Canada 36.444 (4º)
4 (18º) Australia 35.676 (7º)
5 (19º) UK 35.444 (3º)
6 (22º) France 34.045 (6º)
7 (23º) Japan 34.098 (2º)
8 (25º) Spain 31.954 (9º)
9 (26º) Italy 30.756 (8º)

Fuente: http://es.wikipedia.org/wiki/Lista_d...PA)_per_cápita

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Y ahora una tabla que da una cifra adimensional resultado de dividir los euros gastados en dvd´s en cada país en función del productor iinterior bruto per capita (PIBPC) de dicho país:

1 USA 514.117,52
2 Japan 192.005,40
3 UK 149.080,24
4 Canada 78.147,29
5 France 64121,02
6 Australia 54.658,59
7 Germany 53.255,44
8 Italy 30465,60
9 Spain 24566,56

Esto quiere decir que de los 9 paises considerados, los Españoles somos los que menos dinero destinamos de nuestro sueldo (al menos en territorio nacional) a comprar dvd´s. ¿A que destinamos entonces los Españoles nuestro sueldo?. ¿Este sueldo es el mismo que los paises que nos superan?. ¿Tienen ambas preguntas algo que ver con un mayor o menor numero de descargas?. ¿Cuando hablan de atajar el tema las descargas quieren decir que también van a atajar estos temas?.

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Iniciado por meindifiere

Q manía con usar las palabras pirata y piratería con la gente q intercambia archivos por internet. Pagamos canon y, además, lo paga también la gente q no intercambia.

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+1. Yo, casi siempre, a no ser que me despiste pongo "pirateria" en lugar de pirateria. Pirateria es cuando hay lucro de por medio. Si no hay lucro de por medio no es pirateria sino descargas. Incluso es independiente de pagar el canón: antes del canon las descargas tampoco eran pirateria.

Os dejo unas cuantas tablas de datos para poder seguir con este hilo. Datos de España:

http://i398.photobucket.com/albums/p...s_vivo/1-2.jpg

http://i398.photobucket.com/albums/p...s_vivo/2-2.jpg

http://i398.photobucket.com/albums/p...s_vivo/3-2.jpg

http://i398.photobucket.com/albums/p...s_vivo/4-2.jpg


Fuente: Revista TMV

Esta 5a tabla supongo responderá a las dudas de Dr. Lao sobre el porcentaje de representación del BR actualmente:

http://i398.photobucket.com/albums/p...s_vivo/5-2.jpg

http://i398.photobucket.com/albums/p...s_vivo/6-2.jpg

http://i398.photobucket.com/albums/p...s_vivo/8-2.jpg

http://i398.photobucket.com/albums/p...s_vivo/7-2.jpg


Fuente: Revista TMV

Uau, si interpreto bien la ultima tabla, las ventas de 2009 (112,516,904) nos ponen casi a la mitad del 2008 y a niveles que solo se veian en 1993. No se si la inflación esta valorada o no. Sin entrar en motivos, los datos friamente si que son "aterradores". si cojes el 2003 como año "cumbre",el mercado se ha caido en 5 años un 73%...

Otro dato curioso leyendo las tablas de EXOTIC (gracias).
El precio del BR que aparece en el 2009 (dividir valor/unidades) es de 12 Euros. (el DVD sale 6,56). Entiendo que eso es lo que recibe el distribuidor. Es decir, enBlu Ray que la media de precio tiene que esta por encima de 24€ seguro (o por ahi), la mitad de lo que pagamos se queda en las tiendas (llamese ECI, FNAC,...)? Joder, pues ahi tb hay parte de problema no?

http://i702.photobucket.com/albums/w...verdee/7-2.jpg

El descenso "Bestial" empieza en 2005 y es casi la mitad que 2004. Por aquel entonces nuestra economía estaba muy saneada. No existía crisis económica. Esto demuestra que la gente no deja de comprar por precios abusivos. Los años anteriores a la crisis se ve un descenso muy pronunciado y por tanto culpar a la crisis del descenso de ventas no es serio. Tiene su porcentaje de culpa pero no es determinante. Las causas van más allá del poder adquisitivo. Me reitero; Esto es un problema cultutal. En este país el "Todo gratis" es una seña de identiddad. Le pese a quien le pese.

Por cierto. .. el descenso coincide con las mega ofertas de las operadoras para internet de banda ancha. Un dato muy relevante. ..

Es evidente que un producto nuevo (el DVD) tiene un tope de "Boom". La novedad, curiosidad, etc. etc. .. y 2004 tocó techo el DVD. Tambien las nueva formas de ocio cambian. Los video-juegos los últimos años han ganado terreno. Con esto quiero decir que la costumbres cambian y hay que adaptarse a los nuevos formatos de ocio. Pero una cosa tengo clara; En este país los precios no influyen en la decisión de compra. Si queremos algo lo compramos. Y nos movemos por modas (Aunque el BD está de moda y no termina de despegar en España. Pero eso lo determino por la baja cultura tecnológica de este país. ¡¡Pero si hay gente que se conforma con un Screener!! )

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Iniciado por alvaroooo

Por cierto. .. el descenso coincide con las mega ofertas de las operadoras para internet de banda ancha. Un dato muy relevante. ..

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Muy buena conclusion, y para que se usa mayoritariamente la banda ancha???

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Iniciado por MEXICAN

Otro dato curioso leyendo las tablas de EXOTIC (gracias).
El precio del BR que aparece en el 2009 (dividir valor/unidades) es de 12 Euros. (el DVD sale 6,56). Entiendo que eso es lo que recibe el distribuidor. Es decir, enBlu Ray que la media de precio tiene que esta por encima de 24€ seguro (o por ahi), la mitad de lo que pagamos se queda en las tiendas (llamese ECI, FNAC,...)? Joder, pues ahi tb hay parte de problema no?

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Eso tiene una explicación: no se trata de que las tiendas ganen de beneficio 10€ o más por cada BR vendido. No ganan ni la mitad de eso, te lo puedo asegurar de primerísima mano. La explicación está en que mensualmente las ventas de los BR's no son nada ostentosas, para qué negarlo. Y cuando despuntan y se disparan es porque las distribuidoras empiezan una campaña de 2x1. Es entonces cuando se multiplican por 10 las ventas del Blu-ray. Y de ahí que el precio medio por BR adquirido en 2009 fuese tan bajo (en comparación con el PVP que podemos encontrar normalmente en los establecimientos). Si una tienda con muy buenas ventas vende unos 200 blu-ray's al mes, en promociones de 2x1 puede llegar fácilmente a las 2000 (como ocurrió en el pasado 2x1 del mes de marzo).

Y suscribo todo lo dicho por alvaroooo en su anterior post :palmas:palmas

Pero....y no se ganaria mas dinero vendiendo 2000 copias en lugar de 200, aunque esten a mitad de precio?

Y yo al igual que exotic y alvarooo, ademas de los videojuegos, la banda ancha de internet y las descargas han tenido mucho que ver con las ventas, yo diria que lo que mas ha influido ha sido internet.

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Iniciado por MEXICAN

Muy buena conclusion, y para que se usa mayoritariamente la banda ancha???

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Para intercambiar archivos del tipo hoy mí profe de la universidad quiere que haga un trabajo sobre la pirateria en España. Hago mi parte del trabajo y se la envio por email a mí compañero.. .. :disimulo

¡¡Qué grande es internet!!

Ahhh. y para ver el "AS" todas las mañanas tomando un cafetito.

Ojalá ellos (las distribuidoras) lo vieran del mismo modo...

Pero las hay que creen que una bajada de precios tan repentina, frente a los precios actuales de todas las distribuidoras con el DVD, sería devaluar el producto... :blink

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Iniciado por eXotIC

http://i398.photobucket.com/albums/p...s_vivo/7-2.jpg


Fuente: Revista TMV

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Iniciado por MEXICAN

Las ventas de 2009 (112,516,904) nos ponen casi a la mitad del 2008 y a niveles que solo se veian en 1993.

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Iniciado por alvaroooo

Los años anteriores a la crisis se ve un descenso muy pronunciado y por tanto culpar a la crisis del descenso de ventas no es serio.

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Es innegable, si los datos son veraces, que estamos en niveles de 1993. Curiosa ¿coincidencia?.¿Recordais cuando fue la anterior crisis en este país?. Si: en 1993. En 2008, supongo que viendo indicadores similares a las tablas que adjuntais, el periódico económico 'Cinco Días' titulo: Una economía camino de la crisis del 93. Tenemos entonces ventas similares en los 2 últimos periodos de crisis en este país: ¿"piratería"?, ¿causalidad? o ¿coincidencia?.

Obviamente parte, hago hincapie en lo de parte, del descenso de ventas tiene que ver con las descargas, es innegable, pero no menos importante, para mi lo es más, el decenso de ventas se debe a otros factores, ya comentados, como la huida del público a otras formas de entretenimiento como, por ejemplo, los videojuegos que, hoy por hoy, facturan mundialmente más que la música y el cine juntos y que, por cierto, también son "pirateables". Esto demuestra que la industria cinematográfica miente cuando exclusivamente achaca el descenso de ventas a las descargas por internet ya que lo mismo, descargar, se puede hacer con los videojuegos y ha sido, en la década del boom de las descargas, cuando han pasado de la última posición como industria de entretenimiento a la primera.

La industria cinematográfica, si quiere recuperar el terreno perdido, debe evolucionar hacia nuevas formas de negocio. El control exhaustivo de las descargas no les devolvera la primera posición que ocupaba como industria de entretenimiento.

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Iniciado por www.publico.es (15/04/2010)

Hollywood publica sus deseos para acabar con la 'piratería'

La industria cultural pide instalar software espía en los ordenadores personales y filtrado de contenido a las operadoras

La industria cultural de EEUU ha hecho una larga lista de peticiones a su Gobierno para proteger su propiedad intelectual. Quiere que se instale programas espía en los ordenadores, que los operadores filtren los contenidos y ralenticen la conexión y que se vigile a los países que no cuiden de sus productos en Internet.

En una carta enviada a finales de marzo, y revelada hoy por la Fundación Fronteras Electrónicas (EFF), las industrias del cine, la música, la televisión y otras, piden al Coordinadora para la Protección de la Propiedad Intelectual de Estados Unidos, que depende de la Oficina del Presupuesto, hasta cinco medidas concretas para perseguir tanto las descargas en Internet como la piratería de sus obras.

Una primera medida, que dicen sería fácil de implantar, es la de instalar, con la colaboración de los operadores, un programa en el ordenador de los usuarios para fiscalizar su contenido. Como dicen en la EFF: "Instalar software que constantemente escanee nuestros ordenadores e identifique, y quizás borre, archivos" que puedan violar su propiedad intelectual. La industria dice que se podría aprovechar la tecnología de los actuales antivirus para hacerlo.

La carta, que es una respuesta a una consulta pública del Gobierno de EEUU sobre propiedad intelectual, va subiendo de nivel. Una segunda sugerencia que hace la industria es la de obligar a los operadores y gestores de redes a tomar el papel de policías culturales. Así, piden la instalación a nivel de red de tecnologías de filtrado. Estas podrían establecerse en el rango del protocolo (para bloquear los usados en el P2P, como el ed2k) o mediante marcas para detectar archivos sujetos a derechos de autor. No descartan tampoco la ralentización de la velocidad de determinados servicios.

Al FBI, encargado en EEUU de proteger la propiedad intelectual, le piden un esfuerzo extra. Los días previos a los estrenos solicitan un despliegue de fuerzas para impedir que alguna copia acabe en Internet. Piden también la implicación del Departametno de Justicia y el de Seguridad Interior.

Un cuarto punto se adelanta al ACTA, el acuerdo secreto que negocia EEUU con varios países y la Unión Europea para proteger su propiedad intelectual. Una de sus provisiones establecerá mecanismos de control en las fronteras para evitar el paso de productos falsificados. "Las autoridades de aduanas deberán ser instruidos para que se esfuercen en la educación al público en tránsito y a los que entran en Estados Unidos sobre estas cuestiones", dice la carta.

Por último, la industria cultural mira al exterior. "El Gobierno debe desarrollar un mecanismo para identificar aquellos sitios on-line que destaquen por provocar o facilitar el robo de la propiedad intelectual", dicen. El objetivo sería facilitarle el trabajo en la confección de la lista Special 301 que, como ellos mismo definen, "lrecoge los países que fallan en proveer la adecuada y efectiva protección a los dueños de derechos de propiedad intelectual de Estados Unidos".

La EFF recuerda que sólo se trata de una especie de carta a los Reyes Magos. "Pero revela buena parte de la visión que la industria del entretenimiento tiene del siglo 21: menos privacidad (con los ciudadanos participando en su propia vigilancia), una Internet menos neutral y agentes federales ejerciendo de fuerza bruta para proteger los beneficios de los éxitos del verano", denuncian.

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Fuente: http://www.publico.es/ciencias/30606...abar/pirateria

Menudas perlas: "instalar programas espía", "fiscalizar el contenido", "instalar software que constantemente escanee nuestros ordenadores e identifique, y quizás borre, archivos" que puedan violar su propiedad intelectual".

La industria de los videojuegos está en pleno "Boom". Y su tope de crecimiento aun no está por llegar. Si te fijas en los datos de arriba el "Boom" del dvd despega en 2001 y su incrementos de ventas es especatacular hasta 2005. Con esto digo que todo artículo tiene su momento de "gloria". Y en este caso los videojuegos gozan de buena salud. No es equiparable a un analisis en estos momentos. Pero ya que lo mencionas; Una peli es más fácil de piratear. Aunque su imagen sea nafasta, se puede consumir igualmente. En cambio el videojuego requiere de un "pirateo" mejor. Cualquier fallo repercute en su visionado. Amén de que los chavales de hoy por no se que razones (¿culturales?, ¿Aquí se hemos logrado vencer a la pairateria?) prefieren el original a la copia. En mí entorno todo el mundo consume videojuegos comprados. ¿Por qué?. .

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Iniciado por eXotIC

Eso tiene una explicación: no se trata de que las tiendas ganen de beneficio 10€ o más por cada BR vendido. No ganan ni la mitad de eso, te lo puedo asegurar de primerísima mano. La explicación está en que mensualmente las ventas de los BR's no son nada ostentosas, para qué negarlo. Y cuando despuntan y se disparan es porque las distribuidoras empiezan una campaña de 2x1. Es entonces cuando se multiplican por 10 las ventas del Blu-ray. Y de ahí que el precio medio por BR adquirido en 2009 fuese tan bajo (en comparación con el PVP que podemos encontrar normalmente en los establecimientos). Si una tienda con muy buenas ventas vende unos 200 blu-ray's al mes, en promociones de 2x1 puede llegar fácilmente a las 2000 (como ocurrió en el pasado 2x1 del mes de marzo).

Y suscribo todo lo dicho por alvaroooo en su anterior post :palmas:palmas

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Alguien sabría cual es el % sobre el PVP (o precio de tienda) que se queda la tienda y cuanto va al distribuidor (quitando IVA si quieres)?

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Iniciado por Pera

Pero....y no se ganaria mas dinero vendiendo 2000 copias en lugar de 200, aunque esten a mitad de precio?

Y yo al igual que exotic y alvarooo, ademas de los videojuegos, la banda ancha de internet y las descargas han tenido mucho que ver con las ventas, yo diria que lo que mas ha influido ha sido internet.

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Pero es que no venden 2000 copias, porque la gente (gracias a la banda ancha) las tiene gratis (en calidad cutre con audio chungo-pero eso da igual...)

Me encanta este debate, porque se ven todas las posturas (ademas bien razonadas). Coincido en mucho con Alvarooo y tambien con Exotic.
Para mi, hay muchas razones, y todas juntas han hecho que se llegue a este punto. Leidas las 10 paginas, .
1. El mercado decrece sustancialmente a niveles del 1993, y no casualmente ese año, momento de otras crisis importante en nuestro pais, bastante analoga a la actual.
2. El DVD llega a un boom en el 2009, por la novedad y explosion del formato, imagino que por la convivencia de 2 formatos (doble ventas) y mirad los datos, con un mercado de alquiler increible.
3. Desde la comercializacion de la banda ancha y la facilidad de acceder a contenidos audiovisuales gratuitos, el mercado empieza a desplomarse hasta la situacion actual, siendo especialmente grave en el mercado de alquiler, que suma a factores externos (pirateria, otras formas de consumo, videojuegos,etc...) el hecho de que el consumidor de alquiler fuera el "menos" cinefilo, o el que da a un uso a peli de "ver y devolver", es decir, el mas proclive de pasarse a un consumo gratuito por Internet (es decir, a bajarse pelis)
4. Las distribuidoras, que vivian en el 2005 en el esplendor de vender mucho y a mucha gente (cinefilos precoupados por la calidad y gente que simplemente queria pasar un rato de ocio) no se preocuparon del "nucleo duro" de sus consumidores, y no hicieron/hacen ediciones de calidad. En aquiel momento, porque no era necesario para vender. Hoy en dia, porque aunque las hagan ya no hay suficiente masa critica para que les salga rentable. Una parte del problema es que no han sabido cuidar a su "heavy consumer", que, como sigue exigiendo calidad, se ha tenido que buscar alternativas, en su mayoria la importacion. Ademas, con ediciones de baja calidad permiten que la diferencia entre bajarsela y comprar un original no sea la que deberia ser.
5. Las leyes de este gobierno no ayudan debido a: a) permisividad e indiferencia (sino fue directamente apoyo) durante años permiento en "fomento" de la descarga con la banda ancha, b) permitir que un Canon tramposo y ridiculo "legitimice" algo que es ilegal pero que mucha gente no lo considera asi (aunque os joda, descargarse peliculas es ilegal, intercambiar es ilegal y existe animo de lucro , que es cesante, es decir, no pagar por algo que cuesta un dinero por parte del poseedor de derechos) c) No permitir descuentos que hagan que los precios en este páis sean razonables. d) cobrar un IVA al DVD/BR distinto a los libros, ya que no es Cultura.
6. Razones culturales, gen pirata o como queramos llamarle, que ademas, por lo que he dicho antes, en España se fomenta "aun" mas por la nula o mas bien negativa actividad del gobierno. Como decia Alvaroo, los videojuegos se piratean, pero menos, porque es mas dificil y porque hay una cultura distinta, de cosas como "un videojuego pirata me jode la playstation".

Todo esto, provoca la situacion actual. el formato fisico desaparecera como "formato de uso masivo" para consumir cine en el hogar, existiendo alternativas como la descarga legal, el video bajo demanda de imagenio, tarifas planas,etc...El formato fisico pasara a ser un reducto solo de ediciones especiales, con extras o calidad no conseguible de otra manera, de coleccionismo,etc...Por este hecho, NO TODAS las peliculas nos llegaran en formato fisico, y de los ingresos de otras formas de consumo (es decir, de las descargas legales), también dependerá lo que sera posible "gastarse" por parte de las distribuidoras en hacer mas y mejores ediciones. en el fondo, es lo que pasa hoy, con la diferencia de que las descargas son piratas en vez de legales (ya no digo ni gratuitas, porque la gente se deja la pasta pagando el ADSL, dando sus datos a portales para que les hagan spam, consumiendo banners publicitarios,..) y que las distribuidoras "aun" lo editan casi todo, con la esperanza de algo "rascaran"....

(vaya tocho, perdon :-))

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Iniciado por alvaroooo

La industria de los videojuegos está en pleno "Boom". Y su tope de crecimiento aun no está por llegar.

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Y esto explica, tambien en parte, el descenso de ventas de la industria cinematográfica.

Cita:

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Iniciado por eltronjhon

Y esto explica, tambien en parte, el descenso de ventas de la industria cinematográfica.

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De acuerdo. Pero no en un porcentaje alarmante porque se sigue viendo más cine que nunca. No es que una cosa sustituya a la otra. Se consumen de igual forma.


¿Alguien puede explicar porque la gente prefiere los video-juegos originales?. ¡¡¡Y encima es que cuestan una pasta!!. ¡¡Más del doble que una peli!!. Y nadie parece quejarse de comprar un juego. La gente tiene asumido que son caros y ya esta. Los compra y punto. ¿Por qué una peli de 18 euros es cara (que lo es)?. Y una novedad en juegos cuesta mínimo 50 euros. ¿No es un precio escandaloso?. .. ¡¡Y se venden!!. Y lejos de estancarse el negocio va subiendo como la espuma. ¿Tiene miedo la gente de piratear su consola por si se rompe?. Conozco muchos casos de estos que no piratean la consola por miedo a esto.

Yo cre que es más un problema de cultura (o costumbres) que de precios, calidades, poder adquisitivo, etc, etc. ...

El cine ha sido "prostituido" por la gente. Nadie le da el valor que se merece. Aun siendo un excelente vehiculo de cultura y educación. ¡¡Cuantas cosas hemos aprendido viendo películas!!

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Iniciado por MEXICAN

Aunque os joda, descargarse peliculas es ilegal, intercambiar es ilegal y existe animo de lucro , que es cesante, es decir, no pagar por algo que cuesta un dinero por parte del poseedor de derechos

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¿De donde te sacas esto?. Porque los jueces, en sus sentencias, están dictando todo lo contrario.

Fijate si será ilegal que hace un tiempo, en señal de protesta porque la ministra los calumnio al llamarlos ilegales, avisaron a las autoridades para decirles que al día siguiente se iban a poner frente al ministerio y la comisaria mas cercana a descargar archivos así que, si era ilegal, que los detuviesen. No hubo ningún detenido. En consecuencia: la ministra tenia que haber sido cesada de inmediato por calumniar a los ciudadanos al llamarlos ilegales o por dejación de sus funciones al no hacer que las autoridades detuviesen a los que hacian actos ilegales previo aviso y en la puerta de su ministerio.

Cita:

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Iniciado por MEXICAN

Como decia Alvaroo, los videojuegos se piratean, pero menos, porque es mas dificil y porque hay una cultura distinta, de cosas como "un videojuego pirata me jode la playstation".

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Esto si que es ilegal. Como tu dices se paga un canon. El canon, teoricamente, no legitima descargar cualquier archivo sino que únicamente es como compensación por tener una copia de seguridad de los archivos (cd´s, dvd´s, etc) originales que tu previamente tengas. Entonces, si pagamos un canon por tener derecho a la copia de seguridad, ¿porque te joden la playstation, o parte de ella, si le metes dicha copia?. Esto les va a crear problemas a las consolas: Microsoft y su Xbox ya tienen una demanda conjunta por ello y Sony y su Playstation no se quedan atrás.